Understanding Email Blast Results
Once you’ve sent your email, you should see it appear in the list of sent messages under the “Email Blasts” tab within Donor Management. Each email blast listed will also show you the “open rate” and “click rate” of your message at-a-glance.
You can also click on the “View Results” link below the email blast’s open rate to see a more detailed breakdown of your email blast’s statistics.
You can also use the “status” button to narrow down specific results of your email blast – such as which emails were opened, or which ones bounced.
Email Blast Metrics - Key Terms
Open Rate - the percentage of recipients who actually opened your email blast.
Click Rate - the percentage of total recipients who opened your email blast AND clicked a link found within the body of your message.
Bounce Rate - the percentage of emails that weren't able to be delivered on the first attempt. (This percentage includes both "hard" and "soft" bounces, which are further explained below.)
"Hard" Bounce - an email that was not delivered, due to the email no longer accepting messages or being typed incorrectly.
"Soft" Bounce - an email that was not delivered, due to the recipient's inbox being full, or the recipient receiving a high volume of emails at once. Donor Management will attempt to send an email that has "soft bounced" three times before considering the email a "hard bounce."