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Using dashboards

A guide to using dashboards & the available widgets in your Onalytica program

Jack Morel-Paulo avatar
Written by Jack Morel-Paulo
Updated over a week ago

Dashboards allow you to analyse the influencers you've added to your program. By adding widgets to a dashboard, you can find out how your brand is being discussed in the influencer community and discover insights to inform your content & marketing approach.

Each dashboard is customisable & comprised of up to 10 widgets. To access your existing dashboards & add new ones, navigate to the Dashboard section in the side bar.

Click the edit icon to change the name of your dashboard, or the order in which they appear in the sidebar.

To create a new dashboard, click "Add New Dashboard" in the top right of this screen. This will create a blank dashboard for you to start adding widgets. If you want to copy an existing dashboard and start editing from there, open the dashboard you want to copy and select "Copy" on the top left of the dashboard.

You can find a full list of the available widgets & their functions below:

Charts allow you to plot posts, engagement & reach of a topic over time.

There are 3 kinds of chart you can create in an Onalytica dashboard:

  • Trend - used to show how data has changed over time

  • Pie - used to compare topics or influencers as a share of overall data

  • Category - used when there is more than one variable, e.g. to compare how often different groups of people (government, academics, brand, competitors) mention a range of different topics (sustainability, AI, cloud)

To create a chart, you will need to define:

  • The data you want to display, e.g. which topics you want to appear in your chart

  • The time period covered by the chart

You can also use the Include & Exclude tabs to filter the parameters of your chart. This can be used to restrict a chart to a particular group of influencers, such as journalists, or to a specific topic so you can compare brand SOV on that topic only.

The Content Shares widget lets you see which links have been shared the most among a group of influencers. It's a good way to understand the topical focus & format of content which has performed well among your key target groups.

When you choose "Content Shares" from the widget type menu, your options for configuring the widget will appear.

First, you can choose how many links you want to display. Most of the time, 10 links will provide a good overview of what's popular among your target group. The smaller the group of influencers you select, the fewer links are likely to be found.

Next, you can select the time interval, either on a rolling basis or for a fixed time interval.

Finally, select the topic & influencer groups you want to see popular content for. Click save to add it to your dashboard

Shows the top shared hashtags in the time frame you define (up to 6 months in the past). This does not require any pre-defined topics so it will look at all of the posts people in that influencer category have made. Helps you understand what groups care about in a broader sense outside of the context of the program. You cannot filter by a specific topic, only by an influencer category.

Influencer KPI

This will show 1 number in the widget, useful for a quick summary of performance, depending on the parameters that you set, which are like the charting functionality. You can look at impressions, mentions or engagements on a set topic by an influencer category in a given time frame.

This widget puts influencers in the program order of topical authority. You must define a topic as the ranking is based on the peer engagement people receive when mentioning that topic. This will look at posts up to 6 months in the past. You can select all influencers in the program, or define a specific category of influencers to rank.

The interaction report looks at the Mentions, Retweets and Replies between two influencer categories in a given time frame. You can select any topic or group of topics, which will only show posts which have mentioned the keywords in those topics, or alternatively, leave the topic section blank to look at all the interactions that have taken place between those two groups. You can group these by influencer – so you can see the breakdown by person, or by date, where you can see all the interactions that have happened month on month. You must set Influencer Categories in the ‘Manage Influencers Section’ to use this as you cannot select individual influencers. If you need to look at one individual, create a category with that person as the only member in it.

The network map is a visualisation of the interactions which have taken place among a group of influencers. The closer a node is to the centre of the network map, the more interactions they have with people on relevant topics. Network maps pull in a lot of data, so we advise having them on a separate dashboard and not running more than 2 network maps on one dashboard. You can search for a name on the network map, and see this interactions they have had with other members. Helpful to identify influential people in the centre that would be beneficial to engage, and to show the growth in a brand’s interactions over time. If a name does not appear on the map, this means they have not interacted in the set time frame.

An example of a network map in a dashboard

Shows the posts by a set of influencers on set topics. You must set the time frame and can choose to remove retweets from this. Clicking on the post will redirect you to Twitter/blog so you can directly interact with it.

Word Cloud

This looks at the top keywords that have been mentioned by a category of influencers in the last 90 days and displays them, with the most commonly used keywords displayed in the largest font and nearest the centre. Like Hashtags, this does not pre-define any topics, so it provides a good understanding of what people care about outside the context of the program. You can include up to 200 keywords in the Word Cloud, expanding the widget to make sure there is enough space for all of these to show in the dashboard. You cannot edit the time frame or select a topic; you must define the influencer category.

Most Mentioned Influencer

This shows the influencers who are @mentioned by the influencers in your program on a a specific topic. This is a great way to identify potential influencers you could work with as they are already being mentioned in relation to the topic. If one of the most mentioned influencers is not in your program but is in our database, this widget gives you the option to add that influencer to the program. If the influencers in your program have been mentioning an influencer outside of our database, you can contact your Onalytica Customer Success Manager to have them added to the database.

You must define an existing topic group or create one in ‘Manage Topics’. You cannot pre-define an influencer Category.

Influencer Count

Simply shows the number of handles that have the tag. Can be used to count how many external influencers are in your program, and how many advocates you build via activities. Tags can be added in the ‘Manage Influencers Section’ if they already exist, or new ones can be created in the ‘Manage Tags’ Section. This can be useful if you need to share the dashboard with other stakeholders in your organisation to provide explanatory detail.

Text Widget

This lets you add annotations to your dashboard in a free text format. Like the Influencer Count widget, this is useful if you want to share the dashboard with others or leave a note to help expand on the contents of any of the widgets in the rest of the dashboard.

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