Every Fan Profile brings together fan data, engagement history, transactions, conversations, and activity in one place. The richer a Fan Profile becomes, the more context you have to build stronger fan relationships and make better campaign decisions.
Fan Profiles sit at the center of your fan graph. They help you understand not just how many fans you have, but how engaged each fan is.
🟢 Top tip: The most valuable Fan Profiles are built over time. Every signup, purchase, click, poll response, upload, and conversation adds more context to the fan relationship.
Open a Fan Profile
The quickest way to access a Fan Profile is through the All Fans view.
Go to Fans > All Fans.
Sort or filter the fan list.
Click a fan's email address.
The Fan Profile opens with a complete view of that fan's information and activity.
Find a specific fan
If you are searching for a specific fan:
Go to Fans > All Fans.
Click Filter View.
Add an email address filter.
Enter the fan's email address.
Openstage will return matching Fan Profiles.
Navigate between Fan Profiles
When viewing Fan Profiles from a filtered audience or fan segment, use the navigation arrows at the top of the profile to move between fans (when on the Fans view).
⚪ Note: Fan Profile navigation is limited to the first 2,000 fans in a segment.
View fan details
The Details section contains the information a fan has shared with you across your world.
Depending on the data collected, a Fan Profile may include:
first name
last name
city
country
birthday
timezone
phone number
email address
language
company name
address
shirt size
social handles
tags
membership subscriptions
marketing permissions
SMS verification status
acquisition source
⚪ Note: All data displayed here is fabricated for demo purposes.
The amount of information available depends on the fan's activity and the data collection journeys they have completed. Click here for more information on How data control works at Openstage.
View the fan timeline
The Timeline shows a complete history of fan engagement.
Artists can use the Timeline to understand how a fan has interacted across campaigns and touchpoints.
Timeline filters include:
signups
link clicks
purchases
tickets
Broadcast opens
opt-out events
verification events
The Timeline helps answer an important question: how engaged is this fan really?
View fan uploads
The Uploads section contains any content submitted by the fan through Collect Upload Steps.
This can include:
photos
videos
written submissions
campaign entries
Fan uploads also appear in Fans > Fan Uploads. Click here for more information on How to manage Fan Uploads.
View fan transactions
The Transactions section provides a summary of fan purchases and transaction activity.
Transaction records may include:
transaction date
transaction type
description
quantity
transaction value
Transaction data can come from:
manually imported purchases
connected merch store integrations
View fan conversations
The Conversations section stores a history of direct communication between the fan and the artist or artist team.
This includes:
email replies
SMS conversations
individual fan interactions
Conversation history helps provide context when communicating with fans directly.
View fan link clicks
The Link Clicks section shows every tracked link interaction made by the fan.
Artists can use Link Clicks to understand:
campaign engagement
release interest
purchase intent
Link click activity is often one of the strongest indicators of fan engagement.
View fan location data
The Location section displays the fan's location information on a map.
The Location section also includes responses from Where Should We Play? campaigns where available.
Location data helps artists understand where there fans are and identify opportunities for touring, events, and regional campaigns.
Delete a Fan Profile
Artists can delete a Fan Profile directly from the profile view (useful if you have created a a new fan record when testing a Landing Page flow) - however:
⚠️ Please note: If a fan has submitted a GDPR data deletion request, use the Fan Data Requests tool instead of deleting the Fan Profile manually. The Fan Data Requests workflow automatically notifies the fan when the deletion has been completed.