The Fanpage is your perfect mobile website, allowing your fans to instantly access and engage with your fan offerings.
Through your Fanpage, fans can:
Join your community
Buy tickets for your shows
Watch your music videos
Pre-save your new releases
Buy merchandise from your embedded web store
Almost all elements of the Fanpage are fully customisable!
🙌 Best Practice: Use your Fanpage as your only link-in-bio.
Rather than hosting multiple links in your bio, use the Fanpage as the only link and host any other relevant items within.
With everything in one place, you can arrange the content blocks in order of importance and ensure fans are seeing what's important to you.
Using the one link to the Fanpage also ensures that there will always be something for fans to see - a fan being directed to the link-in-bio from an older post won't be met with a broken link and is more likely to find something else to engage with.
Other benefits include:
All your social links in one place - no need for long lists!
Ticket links straight from Bandsintown/Seated - no lengthy fan journey!
Fans can purchase store items directly from the Fanpage!
Start your Fanpage
To create your Fanpage, head to:
Engage > Fanpage
Hit publish and the Fanpage will be generated with your social links pulled from Artist Settings.
Design Tab
The design tab is where you'll find options for changing the Fanpage colour scheme, adding profile and banner photos, customising the font and more!
🙌 Best Practice: Update your Fanpage to match your campaigns.
Adjusting the colour scheme and font to match your current campaign will help to provide a unified feel across your socials, broadcasts and website.
Change Fanpage colours
Colour guide
Colour guide
Four colour options are available for your Fanpage:
Background
Text
Primary
Secondary
Primary and secondary colours determine the colour for buttons and frames.
Change Fanpage images
Image guide
Image guide
Various images can be added to the fanpage - your profile picture and banner image sit at the top of the page and will be some of the first elements fans will see.
A background image can be added for the desktop version of the fanpage and your logo image can be added to the top left corner.
Your banner image can be replaced with a banner video. This video expands and plays when a fan clicks on it.
You can also replace your artist name with your logo/other image.
Note: You can preview changes to your Fanpage by clicking 'Save.'
Changes to your Fanpage won't be live until you hit 'Publish.'
This means you can make changes 'in draft' ahead of a campaign and publish them alongside any new campaign messaging.
Content Tab
The content tab is where you build out the heart of your Fanpage.
Here you can add, remove or rearrange content blocks to customise your Fanpage layout.
Content Block Breakdown
Show me content blocks!
Show me content blocks!
Links: A simple button linking to any webpage.
Video: Embed a YouTube video or playlist using its unique video/playlist ID found at the end of the content URL.
Releases: Display any of your releases with their release date and cover art with links to stream on DSPs.
Pre-saves: Link for fans to pre-save to your music. Relevant only to Spotify, Apple Music and Deezer, fans will be asked for an email address as a data reference point.
Events: Choose from one of two API integrations:
Bandsintown
Seated Events
Once set up, these integrations will automatically display upcoming show dates on your Fanpage.
Alternatively, custom events can be added with dates, locations, ticket links and images for each event. More events can be added by clicking the '+' symbol.
Shopify: If the Shopify integration is connected, collections of items can be added to the Fanpage for direct purchase using Shopify's 'Buy Button' functionality.
🙌 Best Practice: Utilise the Shopify integration and a link to the store at the same time.
Try displaying smaller ticket items on the Fanpage with a link to the rest of the store just above or below.
Also, adjust the items that sit on the Fanpage to match your current campaign - include physical music, or merch featuring new album artwork.
Sign-up: Provide a sign-up field for new fans. This is primarily for signing up for the subscriber only zone.
🙌 Best Practice: Use a link to a landing page for richer data collection and more options for the fan journey!
Page: Link to one of your existing landing pages.
Press the plus symbol to add a new element.
Turn off the slider in the top left corner of each element to hide it from public view. Use the arrow keys in the top right corner of each element to switch the order, and hit the trash can to delete an element.
Subscriptions
Our Fanpage also contains a subscriber only zone, or fan club.
The Subscriber tab allows you to configure some aspect of the subscriber only zone.
Tick 'Allow new subscribers?' to make your subscription zone visible to fans and allow fans to sign-up for it.
Tick 'Allow donations?' to allow fans to donate to you. A default donation can be selected once the box is ticked.
💪 Top tip: Adding '/zone' as a suffix to your fanpage URL links directly to your subscriber content.
🙌 Best Practice: Name your subscriber zone something unique to you that reflects the notion of this being your own unique fan club!
Add a description and call to action (CTA) for the subscribe button.
Here, you can also add a message that subscribers will see when they log in.
Note: To set up your subscription tiers and add or remove subscriber content, head to:
Engage > Subscriber content
Settings
The Settings tab allows you to adjust the finer details of your Fanpage.
A password can be added to prevent fans from accessing the Fanpage. We only recommend using this for sharing page drafts ahead of launching the Fanpage to the public.
Hide profile allows you to remove the Profile button on the top right of the Fanpage.
Data Collection
In the Settings tab, you can determine what data you ask fans for when they use the ‘Sign-up’ element.
Third-party Analytics
Google Tags and Meta pixel IDs can be added for end-to-end fan tracking of ad campaigns.
Note: currently this is limited to referral URLs only.