Openstage is all about engaging your audience. Here we will show you how to create different ones for specific use cases.
Navigate to Fans, then Audiences.
Here you can select a pre-existing system made, or user made audience, OR build a new one.
To build a new one, click "New Audience"
Here is where you can use a range of filters to segment your new audience.
The main filters include Location, Engagement, Transactions, Permissions and Personal, and you can use all of the above to create a specific audience you'd like to engage with.
N.B. - When you're comfortable using the audience creator, you can look at more detailed groups by making use of AND & OR between your filter segments.
Depending on how rich your data is, you may have more specific Location data for your fans and can create geo-specific audiences, track and and then pin them to your audience list for easy use in the future. (Particularly handy for communications on shows in certain locations).
TOP TIP - Turn tracking on to see how certain audience segments develop.
Here is an example of Engagement filters, where you can refine your audience based on how your fans have engaged with you. This is particularly handy for segmenting audiences with certain tags or who have interacted with certain landing pages/campaigns.
If you are filtering by Transactions you can choose options like transaction spend, and fan one-year value.
Lastly, Personal is useful if you need to find specific fans for things like competition winners. Alternatively you can go to fans profiles in All Fans, assign a relevant Tag and create a new audience using that Tag as the segment filter.
When you've created your audience(s), then head over to broadcasts and start engaging with them!
Here is a breakdown of the icons on the right hand side of your audience list from left to right - you'll see this when you navigate to Audiences.
Plus (+) - Create a broadcast to send to the chosen audience
Pencil - Edit audience name
Bin - Delete audience
Clone - Creates a duplicate audience based on the existing one, where you can make any amends. Very handy for creating similar audiences with minor differences between them.