Head to the Broadcasts tab under the Engage heading and click ‘New Broadcast’ at the top of the page.

Select ‘Email broadcast’ and segment your audience to the desired audience. To learn more about audience segmentation, click here.

When you’re happy, click next at the bottom of the page. It’s now time to give your email broadcast a description and schedule its delivery time.

Note: The description is internal and for your own records. Fans won’t see it. Additionally, even if scheduled, an email will not broadcast until the activation button has been pressed.

At the bottom of the screen, select which email template you want to use.

It’s good to have templates to avoid building from scratch every time you want to email your fans. A few have been made for you, but you may want to design your own. You can do this by going to the ‘Email templates’ tab under the Engage heading, and coming back when you’re done. (It's important you name your email templates clearly so that on returning to create a new broadcast, you know which template you'd like to use).

Click next, then add your subject line and preview text. There’s a preview box to show how it will appear in your fans’ inboxes. This can be changed later should you change your mind.

Once you’ve clicked next, you’ve come to the edit section. Click edit email to enter the email builder and tweak your template with relevant text, images, GIFs, buttons, etc. When you’re happy, save and exit in the top right corner of the builder.

Click ‘Test’ to send yourself a test copy of the email. Make sure to read it over for any mistakes, and be sure to click every link you’ve included to make sure that they lead where they’re supposed to! IMPORTANT! - If you send tests with TEST in the subject, make sure you remove it before broadcasting to fans.

You can also click ‘Check spam score’ to see whether your email is likely to end up in fans’ spam folders in its current state.

Click ‘Save as master’ if you’d like to save your work as a new email template for future use.