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What are the guidelines for WhatsApp templates? (Beta)

Learn which requirements your templates must meet to be approved.

Luise avatar
Written by Luise
Updated this week

To ensure that your WhatsApp messages are sent successfully, they must comply with WhatsApp's official guidelines. Here’s a quick, non-exhaustive list:

  • Keep messages simple and clear.
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  • Ensure correct spelling and grammar.
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  • Use full URLs instead of shortened links.
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  • The message language must match the selected template language.
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  • Marketing messages must comply with the WhatsApp Commerce Policy.
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  • All messages must adhere to the WhatsApp Business Policy.
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  • No offensive or threatening content.

Find additional information on the following topics in our Help Center:

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