If your WhatsApp template was rejected, there can be several causes. Below are the most common issues along with their corresponding error messages:
1. Issues with Your WhatsApp Business Account (WABA) → "WABA Issue"
If your WABA is inactive or restricted, your templates may not be approved. Possible reasons include:
WABA was disabled – by Facebook or the WABA owner.
WABA violates WhatsApp guidelines – even if there are no current restrictions, this could lead to rejection.
WABA was restricted due to guideline violations – with or without a specific reason given.
WABA was removed by a partner or updated – possible changes in business operations.
WABA phone number was updated or its quality rating changed.
2. Issues with the Template Itself → "Template Issue"
WhatsApp can reject or deactivate a template for several reasons:
Template is planned for deactivation – WhatsApp has marked it for removal.
Template was paused – possibly due to technical issues.
Template is pending deletion – sometimes without a detailed reason.
Template category was updated – requiring a new review process.
Template quality rating was downgraded – this can lead to verification failure.
💡 Here you can find more information about what you can do to get your template accepted by Whatsapp.
3. Payment Issues → "Payment Issue"
If there are billing problems (e.g., a failed payment), your template may not be processed or could be rejected.
4. Messaging Limit Issues → "Messaging Limit"
WhatsApp enforces limits on the number of messages you can send. If you exceed these limits, your template may not be approved or used. Possible scenarios include:
Messaging limit reached (Increase denied) – you cannot send more messages.
Messaging limit reached (Not enough activity on WABA) – your account needs more activity to qualify for an increase.
Messaging limit reached (Additional information required) – WhatsApp needs more details before increasing your limit.
Understanding these error messages will help you identify why a template was rejected and take steps to resolve the issue. If you need assistance, feel free to reach out to our support team. 🚀
Find additional information on the following topics in our Help Center: