To comply with WhatsApp policies and provide recipients with a simple way to unsubscribe, you should include an opt-out option in your messages (If not, you risk having your WhatsApp template rejected).
Your template must include a Quick Reply button.
The text must be either "stop promotions" or "opt-out" (capitalization does not matter).
Once the button is clicked, the recipient will no longer receive WhatsApp messages from this account.
Messages sent after unsubscribing will result in an error notification in the system.
💡 Tip: Clearly communicate the opt-out option to ensure a positive user experience and maintain high message quality.
ℹ️ This feature is available from the Advanced Plan (Legacy) / Expand Plan (New) onwards. It can also be added via the Messaging Suite.
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