WhatsApp Business allows companies to send automated messages and marketing communications to customers. To maintain high quality and customer satisfaction, WhatsApp uses a quality rating system and enforces messaging limits based on that rating.
What is the quality rating?
The quality rating reflects how recipients react to your messages. WhatsApp categorizes this rating into three levels:
🟢 Green – High quality
🟡 Yellow – Medium quality
🔴 Red – Low quality
The rating is influenced by factors such as spam reports, blocks, and engagement rates. A low rating can result in reduced messaging limits or even place your business in a flagged status, restricting the number of messages you can send.
What are messaging limits?
Messaging limits determine how many business-initiated conversations your company can start within a 24-hour period. These limits are divided into different tiers:
250 conversations/day – For new phone numbers without a verified display name.
1,000 conversations/day – For businesses with a medium to high-quality rating.
10,000 conversations/day or more – For businesses with consistently high message quality and regular usage.
To move to a higher tier, your business must maintain high message quality over several days and actively use a significant portion of its current limit.
💡 You can also find out more about Whatsapp messaging limits here in Meta's documentation.
How can I improve my quality rating and increase my messaging limits?
Verify your business to gain trust and access higher limits.
Send relevant and valuable content that genuinely interests recipients.
Obtain opt-ins from your leads, ensuring they expect messages from you.
Monitor your quality rating in the WhatsApp Business Dashboard and adjust your strategy if you see negative trends.
💡 Tip: A key factor in maintaining high message quality is ensuring your WhatsApp templates meet best practices. Learn more in our WhatsApp Template Guidelines help article.
By implementing these strategies, you can optimize your WhatsApp communication and gradually increase your messaging limits. 🚀
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