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What are the guidelines for WhatsApp templates? (Beta)

Learn which requirements your templates must meet to be approved.

Luise avatar
Written by Luise
Updated over a month ago

To ensure that your WhatsApp messages are sent successfully, they must comply with WhatsApp's official guidelines. Here’s a quick, non-exhaustive list:

  • Keep messages simple and clear.
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  • Ensure correct spelling and grammar.
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  • Use full URLs instead of shortened links.
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  • The message language must match the selected template language.
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  • Marketing messages must comply with the WhatsApp Commerce Policy.
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  • All messages must adhere to the WhatsApp Business Policy.
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  • No offensive or threatening content.

Find additional information on the following topics in our Help Center:

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