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What are the guidelines for WhatsApp templates? (Beta)

Learn which requirements your templates must meet to be approved.

Luise avatar
Written by Luise
Updated over a week ago

To ensure that your WhatsApp messages are sent successfully, they must comply with WhatsApp's official guidelines. Here’s a quick, non-exhaustive list:

  • Keep messages simple and clear.

  • Ensure correct spelling and grammar.

  • Use full URLs instead of shortened links.

  • The message language must match the selected template language.

  • Marketing messages must comply with the WhatsApp Commerce Policy.

  • All messages must adhere to the WhatsApp Business Policy.

  • No offensive or threatening content.


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