To ensure that your WhatsApp messages are sent successfully, they must comply with WhatsApp's official guidelines. Here’s a quick, non-exhaustive list:
Keep messages simple and clear.
Ensure correct spelling and grammar.
Use full URLs instead of shortened links.
The message language must match the selected template language.
Marketing messages must comply with the WhatsApp Commerce Policy.
All messages must adhere to the WhatsApp Business Policy.
No offensive or threatening content.
The use of Videos is not supported.
ℹ️ This feature is available from the Advanced Plan (Legacy) / Expand Plan (New) onwards. It can also be added via the Messaging Suite.
Find additional information on the following topics in our Help Center: