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How do I link pages in my funnel?

By strategically placing links, you can improve your funnel’s user experience, ultimately increasing conversions.

Luise avatar
Written by Luise
Updated this week

With individual funnel paths, you can personalize your funnel and optimize the linking of your funnel pages for conversions.

💡 Here are some ideas:

  • Sort out unsuitable applicants/leads -> Improve your lead quality

  • Link to external pages (e.g., your social media accounts)

  • Personalize -> Make your visitors feel understood and appreciated by responding more closely to their previous answers (learn more about personalization)

  • Display customized results pages

  • Give your visitors a direct contact option: WhatsApp, phone, email

How can I create individual paths?

There are four different elements where you can set up individual paths and links:

  • Image blocks

  • Buttons

  • Choice blocks

  • Quiz blocks

To edit the links of these elements, click on the button or in the text field of the respective answer option. In the sidebar on the lower left, you now have the option to create links.

What linking options do I have?

You have two options:
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Arrow symbol = Direct linking

Here you can always select the page that the visitor should see "directly" next. This also allows for jumps in the funnel or the redirection of an applicant to a rejection page.
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We recommend the following options:
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Link to the next page

When clicking on an answer box or a button, you direct the visitor to the next page in the funnel:


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Link to another page in the funnel (available from the business plan onwards)

Here you can select the page that the visitor should see ‘directly’ next. This also allows you to set up jumps in the funnel or the cancellation of an applicant on a rejection page.
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💡Linking to another page in the funnel is available from the Business Plan onwards. Click here to get more information about our plans.

Link to an external URL

With this setting you have the possibility to

  1. link to another funnel within Perspective

  2. link to pages outside of Perspective
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Good to know

  • If you link buttons or answer fields to an external URL, the link will open in the same tab.

  • You can also hyperlink specific parts of your text fields. Just highlight the text, click the little link icon, and insert your URL.
    👉 Here, you can choose whether the link should open in the same tab or in a new tab.

Anchor Links/‘Scroll on click’ 💡

Would you like your visitors to automatically scroll to a different place on the same funnel page when they click on a specific element or button?

This is also possible. We have put together instructions on GitHub here.

Share symbol = Result mapping

(e.g. in a quiz a la ‘What suits you best?’)
The results page for which the visitor has collected the most points is displayed here at the end. In other words, you determine here for which result +1 point is collected. Find out more about result mapping links here.


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Automatic Redirect 💡
Visitors are usually redirected to the next page by clicking a button or an element. But did you know you can also use an automatic redirect? This way, they are forwarded after a set time—no click needed. Learn more here.

Note💡
Keep your funnels simpler rather than too complex to increase conversions and maintain an overview.

Find additional information on the following topics in our Help Center:

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