You’ve built a funnel that isn’t performing the way you want it to? Or you're looking for deeper insights into optimizations beforehand to create the best possible funnel? Then you’re in exactly the right place. In this article, you’ll learn everything about funnel hacks and how to quickly achieve top performance with them.

It must be clear and understandable within seconds what your offer is and what the benefit of your funnel is when someone glances at your landing page. Ideally, this value proposition should also be as attractive and concrete as possible. Here are some clear examples:

Use a variation of this template: "How TARGET GROUP achieves DESIRED OUTCOME in just TIME FRAME without PAIN POINT."

If you want to learn more about value propositions, check out this deep dive article on the topic.

When someone visits your funnel, they should be guided as smoothly as possible. The person shouldn’t have to figure things out on their own. That also means the button must clearly state what happens next — and contain a mini-promise.

Bad examples:

Good examples:

Always use clear wording and think about what the person wants to know before they take action. Can they postpone it? What happens afterward? What exactly do I get? Will I receive a call afterward? How do I get access to the content (download page, SMS, email, mail)? Etc.

You probably want as many qualified leads through your funnel as possible. A common mistake is filtering too much too early. Instead of building 10–15 questions into your funnel right away, start with 3–5. If too many unqualified leads come in, we add more questions step by step and sort more narrowly. A short funnel is usually also the most effective one.

Background: Each additional question and each additional click increases the likelihood of visitors abandoning the funnel. It’s better to get a lot of entries quickly than none at all.

Users want to recognize themselves and feel personally addressed. For example, when people see their own name, they become emotionally more invested, are more likely to complete the funnel, and are especially likely to provide accurate information.

Use input fields like "Name" and insert the answer into the next pages’ texts, questions, descriptions, etc.

→ This increases personal connection and conversion rates.

You can learn how to use these personalizations in this article.

"There’s no such thing as too much trust in marketing."

The goal should be to include as many trust-building elements in your ads and funnel as possible. Most customers don’t care who exactly provides the solution for their problem — but they want to be sure their problem will definitely be solved. For that, they need to trust you. The more trust you can build in marketing, the more likely people will buy.

Possible trust elements include: Team photos, reviews, video testimonials, logos of top customers, etc.

Integrate short testimonials, customer logos, or simple statements like: "Over 3,200 users have already gone through this funnel."
This makes it easier for new funnel visitors to trust you and believe in the results and case studies you present.

In marketing, there’s a clear connection between success and A/B testing. The more you test, the more likely you are to hit exactly the right wording with exactly the right goals and pain points.

Create two identical funnels with minimal differences and compare the conversion rates over a week or as soon as you have a statistically relevant number of visitors (starting from about 100 visitors per page, ideally more).

The big advantage of performance marketing via Google, Meta & TikTok ads is that you get loads of clear data. These numbers don’t lie. Learn to make decisions based on data, NOT on assumptions or feelings. Otherwise, your marketing is just guessing and won’t be as effective as it could be

Track your data daily, ideally in a separate spreadsheet, so you can spot trends early on besides the daily fluctuations.
It’s worth doing the manual work of transferring the data into a spreadsheet instead of just looking at the ad manager.

It’s easy to get caught up in numbers, ads, and funnels. But if you’ve collected contacts and spent money on them, there should also be ongoing follow-up with those contacts — after all, you don’t just want to spend money and collect contacts, you want to turn them into customers and generate revenue.

Make a clear plan for when and how you keep leads warm and nurture them. Set up email automations where prospects get a pre-written email from you every 2 days, for example.
You can provide additional value, share customer success stories, reveal strategies, invite to appointments, and much more.

All possibilities for staying in touch with collected contacts can be found in these articles on messaging.

With these funnel hacks, you can significantly improve your funnel’s performance — without technical knowledge. Start with the basics (headline, CTA, questions) and work your way through the optimizations step by step.

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