This guide details how to set up optimal tracking configurations for Facebook Ads. You can see more details on why we recommend setting up tracking parameters for Polar Attribution in this article.
Note: If you already have some configuration set up at the campaign level, you only need to add two UTM parameters for attribution in Polar to work. You can simply add the following two parameters alongside those you already have:
&campaign_id={{campaign.id}}&ad_id={{ad.id}}
Step 1. In your Facebook Ads Manager, click on “Campaigns” on the left-hand side.
Step 2. Check the box on the left-hand side above the list of your ads, then click “Edit”.
Step 3. At the top of your screen, you will see a directory as follows: “Campaigns > Ad Groups > Ads”. Click on Ads.
Step 4. Scroll down to the “URL parameters” text field and copy-paste the below UTM parameters.
utm_source=facebook&campaign_id={{campaign.id}}&ad_id={{ad.id}}&utm_medium=cpc&utm_campaign={{campaign.name}}&utm_term={{adset.name}}&utm_content={{ad.name}}&adset_id={{adset.id}}
More on how we attribute your Facebook Ads
Similarly to Google Ads, the ideal tracking configuration is to input campaign and ad IDs to allow an exact matching of your Facebook Ads.
Alternatively, below is a list of “misconfigured” UTM sources that will still be matched to Facebook ads:
instagram
IGShopping
ig
fb
As for UTM campaigns, the same applies as for Google Ads where a match will be made if a similar enough counterpart is found in your ads data.