This guide details how to set up optimal tracking configurations for TikTok Ads. You can see more details on why we recommend setting up tracking parameters for Polar Attribution in this article.

Note: If you already have some configuration set up at the campaign level, you only need to add two UTM parameters for attribution in Polar to work. You can simply add the following two parameters alongside those you already have:

Step 1. In your TikTok Ads Manager, click on “Bulk create/edit”.

Step 2. Then click on “Export Ads”. This will download a spreadsheet with your ads configuration.

Step 3. Open the spreadsheet and navigate to the last column. Here, you will find the “Web URL” column.

Step 4. Copy the below pre-configured URL after replacing the <your_website> text with your own destination URL.

Step 5. Fill out the “Web URL” column with this URL.

Step 6. Go back to your TikTok Ads Manager and click again on “Bulk create/edit”.

Step 7. Click on “Import Ads”, then choose the spreadsheet you’ve just edited. This will update all your ads with the right tracking configuration (you can check it worked by editing one of your ads, looking at the value in the “Website URL” field).

Note: If you create new ads you will also need to configure them with the adequate tracking parameters. You can either follow the process detailed above, or follow the one below to configure an ad when creating it.

Step 1. In your TikTok Ads Manager, create an ad from the “Dashboard” tab.

Step 2. Go through the normal process of creating your ad.

Step 3. In the last section “3 - Ad”, before clicking submit, scroll down to the “URL” text field in the “Ad Creative” section.

Step 4. Copy the above pre-configured URL after replacing the <your_website> text with your own destination URL.

Step 5. Paste this URL in the “URL” text field, then press “submit” to finalize the creation of your ad.