This guide details how to set up optimal tracking configurations for Snapchat Ads. You can see more details on why we recommend setting up tracking parameters for Polar Attribution in this article.
To bulk edit existing ads
Step 1. In your Snapchat Ads Manager, navigate to the Manage Ads table.
Step 2. Click on the “Ads” section in the top left corner of the Manage Ads table.
Step 3. Hover your mouse over one of your ads, and an “edit” option will appear. Select the “edit” option, and a window to the right of your screen will pop up.
Step 4. Click on “Edit ad creative” on the top right-hand corner of this window.
Step 5. Scroll down to the Website URL text field.
Step 6. Copy the below pre-configured URL after replacing the <your_website> text with your own destination URL.
<your_website>?utm_source=snapchat&ad_id={{ad.id}}&campaign_id={{campaign.id}}&utm_medium=cpc&utm_campaign={{campaign.name}}&utm_term={{adSet.name}}&utm_content={{adSet.id}}
Step 7. Enter this URL in the “Website URL” section. You can verify that it worked by editing one of your ads and looking at the value in the “Website URL” field.
Note:
You will need to follow the above steps for all your ads, as Snapchat does not allow bulk editing of tracking parameters.
If you create new ads you will also need to configure them with the adequate tracking parameters. You can either follow the process detailed above for existing ads, or follow the tutorial below when you create new ones.
To configure an ad's tracking when you create it
Step 1. In your Snapchat Ads Manager, click on “Create Ads”.
Step 2. Click the option “Advanced Create”.
Step 3. Go through the ad set-up you would normally do to create your ad.
Step 4. In the final step, before clicking “Review and publish” in the bottom-right corner, scroll down to the “Website URL” text field.
Step 5. Copy the below pre-configured URL after replacing the <your_website> text with your own destination URL.
<your_website>?utm_source=snapchat&ad_id={{ad.id}}&campaign_id={{campaign.id}}&utm_medium=cpc&utm_campaign={{campaign.name}}&utm_term={{adSet.name}}&utm_content={{adSet.id}}
Step 6. Paste this URL in the “Website URL” text field, then proceed with reviewing & publishing your ad.