This guide details how to set up optimal tracking configurations for Bing Ads. You can see more details on why we recommend setting up tracking parameters for Polar Attribution in this article.
Step 1) From the collapsible menu on the left in your Bing account, select All campaigns > Settings > Account level options.
Step 2) Next to Auto-tagging of UTM, select Add UTM tags to my destination URLs.
Step 3) Choose to either replace all existing tags, or instead keep the tags you already have and have Microsoft Advertising add any that are missing. The first option will remove any UTM tags that you already have and add the tags described below. The second option will simply add the tags below to your existing tags.
From there, paste the below url into the text fields on the top of the page.
{lpurl}?utm_source=bing&campaign_id={CampaignId}&ad_id={AdId}&utm_medium=cpc&utm_campaign={Campaign}&utm_content={AdGroupId}&utm_term={AdGroup}&msclkid={msclkid}
Step 4) Select Save.