Overview
If you're using advertising channels that aren’t directly integrated with Polar Analytics, you can still track their performance effectively by setting up universal tracking parameters. These parameters are compatible with Polar Attribution and help ensure your data is accurate and actionable.
For more information on why tracking parameters are important for Polar Attribution, check out this guide.
Supported Platforms
Please follow the help center articles linked below to set up UTMs for the following platforms:
When to Use Universal Tracking
For advertising channels not listed above—such as LinkedIn Ads, Reddit Ads, or other custom sources—you can set up universal tracking parameters.
What Are Universal Tracking Parameters?
Universal tracking parameters allow you to tag your URLs to track specific data about your campaigns. You may already be familiar with these from Google Analytics. The key parameters to set up are:
utm_source: Identifies the source of your traffic (e.g., Facebook, Twitter, Newsletter).
utm_campaign: Indicates the specific campaign driving the traffic (e.g., BlackFriday2024, LaunchSale).
utm_medium: Specifies the marketing medium (e.g., CPC, email, social).
How to Configure Tracking Parameters
To set up these parameters, use a campaign URL builder tool to generate tagged links for your campaigns. Google’s URL Builder is a great option and can be found here.
Example
If you're running a Facebook ad for a Black Friday sale, your tagged URL might look like this:
https://yourwebsite.com?utm_source=facebook&utm_medium=cpc&utm_campaign=BlackFriday2024
When users click this link, Polar Analytics will recognize the tracking parameters and attribute the traffic to your Facebook Black Friday campaign.