This video demonstrates how to use the Narratives tool to analyse media and public narratives, showcasing themes, narrative distribution, trend graphs, narrative significance and the evolution of related narratives over time. It uses an example of narratives relating to frugality which leads to a practical example of how the narrative could inform campaign ideas and how to utilise Pulsar TRAC for further analysis.

0:00 What are narratives?

0:46 Social listening vs Narratives

1:47 Walkthrough of Narratives AI tool

4:23 Focus on example narrative

7:25 What to do with an Insight from Narratives AI?