At Pulsar, we’re committed to helping brands and researchers uncover deeper insights through cutting-edge AI. That’s why we’re excited to announce a major enhancement to our Topics and Entities analysis models, coming this July!
What are we doing?
Beginning July 2025, we’ll be migrating our Topics and Entities analysis to a powerful Large Language Model (LLM). This transition will bring a smarter, more nuanced understanding of the subjects and concepts driving conversations in your searches, across all languages that we can detect on Pulsar.
Here’s what you can expect:
Enhanced Topic Analysis: Topics will now be more granular and dynamic, uncovering emerging themes and contextual nuances beyond the limits of a predefined taxonomy.
New Entity Categories: We’re introducing three new entity types; Products, Brands, and Events, which will enrich your content analysis with richer and more dimensional insights.
Why are we doing this?
This is a natural evolution of our current capabilities on TRAC, designed to help you stay ahead in a fast-changing digital world. With this update, you’ll benefit from:
Superior Contextual Understanding: LLMs are trained on huge and regularly updated datasets, giving them a stronger grasp of context. They can handle longer and more complex text, which means they are better at understanding the meaning and relationships between words, making the insights extracted more precise.
Better Accuracy and Relevance: By leveraging the advanced natural language understanding of LLMs, we can achieve a deeper semantic understanding of the content, allowing you to identify nuanced mentions and implicit references that traditional methods might miss.
Improved Language Support: With this update, all languages detected on Pulsar will now be supported equally, so you get consistent quality insights, no matter the language.
This is great, do I need to do anything?
No action is required from you. The new Topics and Entities analysis will be available in your TRAC searches by default, so you will automatically see enhanced insights once the update is live.
When will this be released?
This update will be available for all TRAC clients at the beginning of July 2025. If you have any questions about this update, then please do not hesitate to contact us via our live chat, or emailing support@pulsarplatform.com.