Learning Outcomes
Discover the valuable insights you can gain from the hashtags subpage within content insights.
What are Hashtags within the Context of Content Insights?
Hashtags are keywords or phrases preceded by the '#' symbol, used on social media platforms to categorise and track topics. By analysing the most prevalent hashtags within the conversation, you can inform your social media campaigns and use the hashtags that will ensure the greatest impact.
You can learn more about Hashtag analysis here.
Hashtags Treemap by Data Source
The "Hashtags Treemap" emphasises the most frequently used keywords within your search.
📈 Example: Below, you can see that #gin is the most prevalent hashtag across social media within a search on gin (unsurprisingly!).
Hashtags Segments
"Hashtags Segments" cluster the hashtags commonly used together within your search. Analysing these segments identifies which entities most often appear together, and which are related within your conversation.
Hashtags Stream
The "Hashtags Stream" analyses the top ten hashtags within the conversation and their prevalence over time. This is especially helpful for detecting trends and patterns and identifying which hashtags are gaining or losing prevalence within the conversation.
💡 Top Tip: Hovering over a point in the Hashtags Stream will show you a comparison of the number of times each of the top hashtags was mentioned at that point in time.
Hashtags Sentiment Word Cloud
The "Hashtags Sentiment Word Cloud" showcases the most prevalent hashtags within your search with an associated sentiment for each. The size of each hashtag shown in the world cloud relates to the number of times that hashtags has been used within the conversation.
Hashtags Emotion Word Cloud
The "Hashtags Emotion Word Cloud" identifies the most prevalent hashtags within your search and the attributed emotion score for each. The size of each hashtag shown in the world cloud relates to the number of times that hashtag (with the attributed emotional score) has been used within the conversation.
📝 Note: Multiple versions of the same hashtag may be detected, but based on the emotional analysis of the content the hashtag has been extracted from, may have a different emotion score.
Hashtags Bundle
The "Hashtags Bundle" examines the connections between specific hashtags, providing valuable insights into the relationships and associations between different hashtags within your search.
We hope you enjoyed reading this article! 📚
If you have any questions or would like to learn more, please don't hesitate to reach out to our support team via live chat. 🚀