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General Listening: Content Insights: Content
General Listening: Content Insights: Content

The Content Subpage within Content Insights helps you to better understand the top performing content within your search.

Hassan Elgaddal avatar
Written by Hassan Elgaddal
Updated over a week ago

Learning Outcomes:

  • Understand how the Top Content visual can help you monitor online presence and shape your social media strategy.

  • Learn how tracking Most Shared Links can provide insights into audience resonance and credibility.

  • Discover how Most Shared Websites can reveal patterns and trends in the online conversation around a particular topic.


Within the Content page, you can gain valuable information into the top performing content within your search. In this article, we will explore the different graphs within the Content subpage and how they can help you better understand your dataset.

Top Content

"Top Content" provides you with a visual representation of the top content within your search, which can be sorted based on several different metrics. This visual is useful for monitoring online presence and gaining insights into the performance of your social media content. By analysing the top-performing content based on different metrics - Engagements, Media Reach, Likes, Visibility, AVE - you can better understand and mould your social media strategy to better engage with your audience and increase your online visibility.


Most Shared Links

The Most Shared Links feature refers to the URLs that have been shared the most across various channels. By tracking the URLs that have been shared, you can gain insights into the types of content that are resonating with your audience. When analysing the links that are shared the most within your search, there are two main considerations that you need to take into account:

  • Volume: This is the number of times a particular URL has been shared and is an indicator of its popularity across different channels. A higher number of shares implies that the content of the URL has resonated with your audience.

  • Credibility: This chart looks at the type of online content that is being shared on social media sites, and the source of those urls - whether it's a credible outlet, or an untrustworthy one. This approach can be useful in assessing the impact and virality of specific content that's being shared.


Most Shared Images

This uses image analysis on posts collected by your searches, and involves the use of advanced algorithms and tools that can recognise and interpret the visual elements in the images that are contained within these posts. The analysed data is then presented in a Treemap format, which is a type of visualisation tool used to display hierarchical data in a rectangular layout.

πŸ’‘ Top Tip: You can learn more about Image analysis here.


Segments of Most Shared Images

In this chart, we surface the top image concepts, segmented and organised into a network. The chart displays related images grouped together into distinct segments. By using this chart, you can distinguish different images that are associated with your brand, campaign, or a specific subject. Our clustering algorithm analyses each image segment and determines the relevance and importance of each image within it helping you to uncover the dominant and most important visual themes present in a given dataset.


Most Shared Websites

The Most Shared Websites chart is different from Most Shared Links, which focuses on individual URLs, because it provides a broader and more holistic perspective on the online conversation around a particular topic. By aggregating the shares across multiple URLs within a website, this metric can reveal patterns and trends that might not be immediately apparent from looking at individual links. This chart is particularly useful when you want to understand the broader context of a particular topic and the websites that are driving the conversation.


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