Social shares are the number of times that a news or blog article has been shared on social platforms. This metric can help you measure the popularity of content and allows you to have a better sense of how media coverage around a specific topic is being received and shared on social media. On Pulsar Social Shares is a metric we get from Facebook, so it represents the number of times a URL has been shared or liked on Facebook. We also factor in this metric when calculating Media Reach and Visibility, as it's a strong indicator of how many people have read and been impacted by a piece of content.

The metric is available in the Snapshot KPI Metrics as an aggregate number, and at content level, in the Feed view or Top Content chart, as shown below.

So, monitoring and tracking the number of social shares gives you an additional lens for understanding the performance of a PR or Advertising campaign, and you can use this to help inform your content and creative strategy.