"Influential Voices" allows you to better understand more about the creators and publications who are driving the online conversation you're analysing. It's important to note that 'influence' can be defined in multiple ways; this is why we've given you the option to switch between different metrics when measuring influence within the realms of an online conversation.

"Influencer Voices by Volume" pertains to the quantity of posts or comments an influencer has contributed to the discussion. Analysing the top influencers by volume can help pinpoint the most engaged members of your audience who may wield significant influence in steering the conversation.

The "Influential Voices by Media Reach" metric denotes the count of individuals who have come across an influencer's posts or comments. By scrutinising the leading influencers based on reach, you can determine the people who are most proficient at disseminating your message to a broader audience. For instance, if Barack Obama were to share his thoughts on a subject, he would undoubtedly feature at the pinnacle of the list!

"Influential Voices by Social Impressions" focuses on authors whose posts garner the maximum number of impressions across various social media channels. The goal is to recognise the authors who have the most far-reaching impact in terms of how often their content is viewed on social media, regardless of whether or not users interact with it.

"Influential Voices by Visibility" gauges an influencer's impact on the online conversation that you are monitoring. Our algorithm considers various factors, such as the type and source of the post, the size of the audience of the individual who created the content, and the extent of engagement with the post.

The visual representation of your top influencers, based on credibility, offers a thorough analysis of the trustworthiness of the key figures within your search, taking into account their content's publication sources.

By scrutinising the outlets that your top influencers use to disseminate their content, you can extract valuable intelligence regarding these contributors' credibility within the wider online discourse.