"Influential Voices" allows you to better understand more about the people who are driving the conversation around your topic. It's important to note that 'influence' can be defined in multiple ways; this is why we've given you the option to switch between different metrics when measuring influence and each metric, when toggled provides a different lens for understanding who is influential.

"Influencer Voices by Volume" lists the people who are the most vocal about a topic i.e. the people who publish or post the most about the topic you're studying. Analysing the top influencers by volume can help pinpoint the most engaged members within your audience who may therefore wield significant influence in steering the conversation. Whilst this is a useful way to understand influence, in some cases, just because someone is very vocal about something doesn't automatically make them an "influencer", as volume does not take into account the size of that person's followers. This is why we go beyond influence by volume and give you other lenses to identify influencers.

The "Influential Voices by Media Reach" metric estimates the unique number of people who have been reached by the person's content - the media reach in this case is the number of unique visitors that an outlet or publication gets. So a person writing for the New York Times will have great influence in terms of media reach as opposed to a person writing for a smaller, lesser known outlet. By analysing the leading influencers based on media reach, you can determine the people who are most proficient at disseminating your message to a broader audience.

"Influential Voices by Social Impressions" focuses on the authors whose posts garner the maximum number of "eye balls" across social media channels. The goal is to recognise the authors whose content is seen by most people, and this is where the size of the author's followers matters. So unlike influence by volume, an unknown X user with a handful of followers who posts a lot about the US election will have less influence than Elon Musk, whose number of followers is in the tens of millions - all he needs to do is post on X once.

"Influential Voices by Visibility" lists the influencers who have the highest impact. Our algorithm considers various factors, such as the channel, the type of the post (does it contain an image or video), the number of followers the author of the post has, and the extent of engagement with the post. Because Visibility takes into account the type and channel used to post a piece of content, on Pulsar this is a much stronger indicator of influence than Social Impressions or Media Reach.

"Influential Voices by Media Impressions" shows the most influential people in the conversation whose content generates the highest media impressions, based on the media impressions of the outlets where they publish their content.

"Influential Voices by AVE" shows the most influential people in the conversation whose content generates the highest AVE, based on the AVE of the outlets where they publish their content.

The visual representation of your top influencers, based on credibility, offers a thorough analysis of the trustworthiness of the key figures within your search, taking into account the content they share or the outlets they write for.

By scrutinising the outlets that your top influencers use to disseminate their content, you can extract valuable intelligence regarding these contributors' credibility within the wider online discourse.