A Lead Magnet on Rally.Fan allows you to collect valuable information from your audience, such as email addresses or phone numbers, in exchange for a free resource. This type of product is designed to help you grow your email list and build stronger connections with your followers by offering them something valuable at no cost.
What is a Lead Magnet?
A Lead Magnet is a free resource that your audience can access by providing their contact information. This resource could be a downloadable file, a link to an online page, or any other digital product that offers value to your audience.
Examples of effective Lead Magnets include:
- Templates
- Guides
- Short E-books
Lead Magnets are essential for creators looking to grow their audience and nurture potential customers by offering something in return for their contact details.
How to Add a Lead Magnet to Your Rally.Fan Store
Navigate to Your Dashboard:
Log in to your Rally.Fan account and go to the “Store” tab.
Add a New Product:
Scroll down and click on the "+ Add Product" button.
Select the "Collect Emails" option to create your Lead Magnet.
Customizing Your Lead Magnet
1. Choose a Thumbnail Image:
Select an image for your Lead Magnet’s thumbnail by clicking on the "Choose Image" button. You can either upload your own image or select from Rally.Fan’s image library.
For the best display on your storefront, use an image sized 400x400px.
2. Add Text to Your Thumbnail:
Customize the text on your thumbnail by adding a title, subtitle, and button text. This will help attract attention and provide clarity about what your audience is signing up for.
3. Set Up the Information Collection Fields:
Rally.Fan automatically includes fields for Name and Email, which are essential for collecting contact information.
If you want to include a phone number field, click on the eye icon to make it visible. You can toggle this option on or off depending on your needs.
If you require certain fields to be mandatory, toggle the "Required" option. This ensures that customers must fill out the necessary information before accessing the Lead Magnet.
4. Add Additional Fields:
If you need more information, click on the "+ Add Field" button. You can choose from various field types like Text, Multiple Choice, Dropdown, and Checkboxes. Remember to set these as required if they are essential for your data collection.
Uploading Files to Your Lead Magnet
Access the Product Page:
Once you’ve set up your Lead Magnet, go to the Product page.
Upload Your File(s):
Click on the "Upload" button. If you don’t see this button, ensure the "Upload File" option is selected.
Choose the file(s) you want to offer as your Lead Magnet and wait for them to upload. A green checkmark will appear next to the files once they are successfully uploaded.
Save Your Product:
After uploading your files, save your product by clicking "Save As Draft" if you’re not ready to publish, or "Publish" to make it live on your store.
How Your Lead Magnet Appears
After publishing, your Lead Magnet will display the uploaded files at the bottom of the “Upload Attachment & Files” section. Customers will be able to see these in the product preview and access them once they’ve provided their information.
By following these steps, you’ll be able to effectively create and customize a Lead Magnet on Rally.Fan, helping you grow your audience and establish valuable connections.