Overview
RentEngine automatically captures leads from listing sites, your website, and embedded widgets.
If you receive a lead outside RentEngine—such as a referral, contact form, or offline inquiry—you can still add them so they’re tracked, messaged, and reported like any other prospect.
You can add prospects in two ways:
Send lead info by email using the AI parser
Add the prospect manually in the Command Center
Option 1 — Send lead info by email (AI parser)
RentEngine has an AI email parser that add prospects instantly from emails. You can use this to forward leads you personally receive via email or add it as a forwarding email for any other listing sites you use outside of RentEngine.
Find your lead intake email
Open the Command Center
Click Add prospect
You’ll see your account’s custom lead intake email address.
Recommended email format
To ensure the parser adds the lead, make sure the email includes:
Full name
Property address
Phone number
Email example:
To: leads+123456789+inmail@rentengine.io Subject: New lead John Smith 160 NW 8th St #5 +1 305 208 7071
What happens next
Once the email is sent:
A new prospect is created automatically
RentEngine sends them a first message and puts them in a follow-up sequence
The conversation appears in the Command Center
No manual entry is required.
Option 2 — Add the prospect manually
Use this option when you want full control over how the lead is created.
Add a prospect in the Command Center
Open the Command Center
Click Add prospect in the bottom-left corner
Complete the form:
Select the property
Enter name, phone number, and email (if available)
Choose a lead source (Referral, Website form, Other)
Choose whether to skip the automated intro message (only skip this if you've already been in contact with them )
Submit the form
RentEngine now sends them a first message and puts them in a follow-up sequence.
Important notes
A phone number is required to uniquely identify and track prospects
Manually-added prospects behave the same way as automatically-added leads
Best practices
Use the email parser for fast, repeatable intake
Choose accurate lead sources for reporting
Avoid creating duplicate prospects with different phone numbers
Troubleshooting
The prospect didn’t create from email
Confirm the phone number was included
Use a simple, text-based email format
Verify you used your correct intake email address
Check the prospect isn't already registered in RentEngine