Overview
Promoting your app launch with your email list is the best way to reach your database directly. Use these ready-to-go email templates to spread the word and drive engagement from day one quickly.
Whether you are launching your new rewards app or app features, we made it easy to personalize and send.
This article is for practice owners, managers, and marketing admins who manage patient email campaigns.
Before You Start
RepeatMD does not send emails for you. Copy templates into your email service provider (Mailchimp, Constant Contact, Klaviyo, etc.).
Access the master templates: Launch Email templates and Flash Promotion templates (make copies to edit in your browser).
Have your app link, welcome offer, and practice name ready for
#PlaceholderTextswaps.Important: If you skip personalization, your patients may not understand the offer or take action.
Why It Matters
Email is one of the most effective ways to introduce patients to your app and turn awareness into activation. These templates are designed to:
Help you promote your app quickly without writing from scratch
Make sure your patients know what is in it for them
Create urgency
Drive app sign-ups and sales
Additionally, incorporating a multi-channel marketing approach, including social media platforms and website updates, can significantly amplify the reach and impact of your promotional campaigns.
How It Works
Template workflow: Open the Google Doc, make a copy, replace #PlaceholderText with your practice details, paste into your ESP, and send on the suggested schedule.
Suggested timing: Morning sends around 10am work best for launch campaigns. Flash promotions follow day 1, reminder, and final-hours cadence.
Multi-channel reinforcement: Pair email with text, social, in-office scripts, and website CTAs for best conversion.
Step-by-Step Instructions
Use the templates
Access the templates: Launch Email templates and Flash Promotion templates (make copies to edit in your browser).
Personalize your content: Anywhere you see
#PlaceholderText, swap in your business details.Example:
#WelcomeOffer,#PracticeName,#LinktoApp,#PracticeName,#Flash,#Date
Copy and paste: Add your personalized email copy to your email service provider (e.g., Mailchimp, Constant Contact, Klaviyo).
Send on a schedule: Use the suggested timing to automate your launch campaign. Morning works best, around 10am.
Launch email templates
Email 1: Launch announcement
Send on Day 1
Email Subject
Breaking News
Email Body
Hi #FirstName,
We have been working on something exciting behind the scenes - and it is finally here.
We are launching our very own rewards and mobile shopping app, designed just for you.
As a thank-you, you will get #WelcomeOffer, instantly, when you join today.
[Click here to join] (#LinktoApp)
Here is what you get when you sign up:
#WelcomeOffer just for joining
A birthday gift via #BirthdayOffer
Earn rewards every time you visit or shop in-app
Shop services 24/7 from your phone
Access app-only promotions and memberships
Finance treatments with Affirm
It is free to join and only takes a few seconds.
Click here to join - > #LinktoApp
P.S. Know someone who loves #PracticeName? Forward them this invite!
Email 2: Reminder and social proof
Send 2 days after Email 1
Email Subject
Your exclusive invitation awaits!
Email Body
Hi #FirstName,
You are one of the first to get access to our new VIP rewards app.
And there is a gift waiting for you: #WelcomeOffer - it never expires.
Sign up to:
#WelcomeOffer just for joining
A birthday gift via #BirthdayOffer
Earn rewards every time you visit or shop in-app
Shop services 24/7 from your phone
Access app-only promotions and memberships
Finance treatments with Affirm
Access members-only perks
It is 100% free, and only takes a few seconds to sign up.
[Join the app now] (#LinktoApp)
Email 3: Last chance follow-up
Send 2 days after Email 2
Email Subject
Have you joined yet?
Email Body
Hi #FirstName,
We noticed you have not joined our new rewards app yet. As a welcome gift, you will instantly receive #WelcomeOffer and it NEVER expires!
Here is what you are missing out on:
#WelcomeOffer just for joining
A birthday gift via #BirthdayOffer
Earn rewards every time you visit or shop in-app
Shop services 24/7 from your phone
Access app-only promotions and memberships
Finance treatments with Affirm
It is free to join and only takes a few seconds. Do not wait one more day, click here: (#LinktoApp)
Flash promotion email templates
Email 1: Launch day
Send on Day 1
Email Subject
72 Hours Only - (xx)% Off In-App Flash Promotion
Email Body
Hi (#Name)
We are launching an exclusive 72-hour flash promotion - our biggest in-app savings of the season.
Save #xx% on any in-app purchase, for a limited time only!
Here is how to claim your savings:
Download the app: (#LinktoApp)
Shop treatments, packages, memberships
Use code: #Flash at checkout to save #xx%
Act fast, this deal disappears in 72 hours.
Bonus: Use Affirm to pay over time for the treatments you love. Shop now, pay later!
Shop Anytime, Anywhere. All from the comfort of your home!
Email 2: Reminder
Send 1–2 days after Email 1
Email Subject
Do not miss your (xx)% flash savings!
Body
Hi (#FirstName),
This is your reminder, our flash sale is live, and it will not last much longer!
Save #xx% on your favorite treatments, packages, or memberships
Pay over time with Affirm
Shop from anywhere, anytime, all in our mobile app!
Steps to save:
Download the app: #LinktoApp
Shop treatments, packages, and memberships
Use code: (#Flash) at checkout
The sale ends (#date). Do not wait. Treat yourself or share the deal with a friend!
Email 3: Final hours
Send on the last day of the promotion
Email Subject
Time is Running Out - (#xx)% Off Ends at Midnight!
Email Body
Hi (#FirstName),
This is your last chance to claim #xx% off during our exclusive flash promotion!
Only a few hours left to:
Shop in-app
Use code (#Flash)
Pay over time with Affirm
Download the app: (#LinktoApp
The offer expires tonight at midnight. Do not miss it!
Need extra flexibility? Use Affirm financing right from the app and spread your payments over time.
Best Practices and Pro Tips
Include your app link in every email
Use real names and your practice branding to build trust
Add your RepeatMD email signature banner to every email: You received a branded email banner during onboarding, located in your Success Folder. This banner is pre-designed to help promote your app with every message. Do not forget to use it!
Test send times based on your audience. Morning works best, around 10am.
Track open and click-through rates to improve future campaigns
DO NOT put QR codes in your emails. People look at emails on their phone.
Incorporate your app into monthly newsletters: Ex: Buy now, read more, view now with (#LinktoApp)
Segment by patient type (new vs. returning) for more relevant messaging
Pair with a front desk script to reinforce in-person: RepeatMD pitch script
Promote via social media: Share your app promotions on platforms like Facebook, Instagram, and Twitter with direct links for better conversion rates.
Update your website: Integrate app promotions with a clear call-to-action on your homepage or promotional pages to drive user engagement.
Train your staff: Equip your staff with the necessary information about your promotions so they can actively mention and recommend them to patients during in-person interactions.
Common Mistakes and FAQs
Q: Does RepeatMD send these emails for me?
A: No. Copy the templates into your own email service provider and send from your practice account.
Q: What placeholders do I need to replace?
A: Common placeholders include #WelcomeOffer, #PracticeName, #LinktoApp, #BirthdayOffer, #Flash, and #Date. Replace every #PlaceholderText before sending.
Q: Can I use QR codes in email?
A: No. Patients often read email on mobile devices where QR codes are hard to use. Use your app link instead.
Q: Where do I get the master templates?
Next Steps and Support
Need help? Email support@repeatmd.com.