Introduction
- Purpose: This article outlines the available email setup options in SocialLadder. 
 
- Context: - SocialLadder uses automated emails to communicate with ambassadors—for onboarding, application acceptance, direct invites, reward redemptions, and more. Learn More. 
- The recommended setup is Option 1 – using your own domain with DNS authentication. This ensures the best deliverability, maintains a fully branded ambassador experience, and unlocks advanced features like the Email Center. 
- The Email Center feature allows sending emails to ambassadors about news, events, or any other topic. Emails can be sent immediately or scheduled for a future date. 
 
Option 1: Send Emails Using Your Domain via DNS Authentication
You can configure your DNS to allow SocialLadder to send emails on your behalf using your domain.
Best for: Brands that want all system-generated emails to come from a branded email address.
Key Benefits:
- Branded sender email improves trust 
- Improves deliverability and reduces the risk of emails going to spam 
- Consistent identity across all ambassador communications 
- Enables SocialLadder’s Email Center Feature for ambassador communication  
How to Set It Up:
- You will need to identify the person within your company who manages the DNS provider so they can setup the DNS records to your domain. Read More: Setting Up Domain Authentication for Email Sending 
- Please Reach out to the Implementation Specialist to set up this option. 
Option 2: Integrate with Klaviyo for Marketing Emails
Integrating Klaviyo with SocialLadder lets you sync ambassador data and send emails directly from Klaviyo, using its segmentation and automation features.
Best for: Brands already using Klaviyo and looking to centralize marketing and ambassador emails in one system.
Key Benefits:
- Use your existing marketing platform and branding 
- Leverage Klaviyo’s flows, campaigns, and analytics 
- More control over design 
 
How to Set It Up:
- A Klaviyo admin must integrate Klaviyo to SocialLadder. Read More: How to Connect and Authenticate SocialLadder with Klaviyo 
- A Klaviyo user must create and manage emails within Klaviyo following these instructions: 
Option 3: Send Emails Using SocialLadder’s Default Domain
By default, SocialLadder sends automated platform emails using the domain socialladder@rkiapps.com. The "From Name" shown in the ambassador’s inbox will match your ambassador program’s name, helping maintain brand recognition.
Display Example:
- Inbox view: Ambassador Program Name 
- Opened email view: Ambassador Program Name <socialladder@rkiapps.com> 
Best for: Fast setup and clients who don’t need branded email addresses.
Key Benefits:
- No configuration needed 
- Emails automatically sent from the platform triggers 
- Reliable deliverability managed by SocialLadder 
Limitations:
- Emails don’t come from your brand’s domain 
- Limited to automated triggers 
- No Access to Email Center Feature 
How to Setup:
- No setup required - It is ready to use 
Summary Comparison
| Option | Best For | Setup Level | Branded Domain? | 
| Option 1: Custom Domain Auth (Recommended) | Branded system emails, best deliverability, and Email Center access | Advanced | ✅ | 
| Option 2: SocialLadder Domain | Fast start, no IT support | None | ❌ | 
| Option 3: Klaviyo Integration | Marketing automation, data sync | Moderate | ✅ | 

