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Understand the Different Email Setup Options in SocialLadder

Understand the available email sending options in SocialLadder and when to use each one.

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Written by Natalia Souza
Updated over 3 weeks ago

Introduction

  • Purpose: This article outlines the three available email setup options in SocialLadder and when to use each.

  • Context:

    • SocialLadder uses automated emails to communicate with ambassadors—for onboarding, application acceptance, direct invites, reward redemptions, and more. Learn More. These emails can be sent through the SocialLadder domain or your brand's domain, depending on your preferred setup.

    • SocialLadder also provides the Email Center feature to send emails to ambassadors about news, events, or any other topic. Emails can be sent immediately or scheduled for a future date. This feature is available only for Authenticated Email (Option 3).


Option 1: Send Emails Using SocialLadder’s Default Domain

By default, SocialLadder sends automated platform emails using the domain socialladder@rkiapps.com. The "From Name" shown in the ambassador’s inbox will match your ambassador program’s name, helping maintain brand recognition.

Display Example:

Best for: Fast setup and clients who don’t need branded email addresses.

Key Benefits:

  • No configuration needed

  • Emails automatically sent from the platform triggers

  • Reliable deliverability managed by SocialLadder

Limitations:

  • Emails don’t come from your brand’s domain

  • Limited to automated triggers

  • No Access to Email Center Feature

How to Setup:

  • No setup required - It is ready to use


Option 2: Integrate with Klaviyo for Marketing Emails

Integrating Klaviyo with SocialLadder lets you sync ambassador data and send emails directly from Klaviyo, using its segmentation and automation features.

Best for: Brands already using Klaviyo and looking to centralize marketing and ambassador emails in one system.

Key Benefits:

  • Use your existing marketing platform and branding

  • Leverage Klaviyo’s flows, campaigns, and analytics

  • More control over design

How to Set It Up:


Option 3: Send Emails Using Your Domain via DNS Authentication

You can configure your DNS to allow SocialLadder to send emails on your behalf using your domain.

Best for: Brands that want all system-generated emails to come from a branded email address (e.g., ambassadors@yourbrand.com).

Key Benefits:

How to Set It Up:

  • You will need to identify the person within your company who manages the DNS provider so they can setup the DNS records to your domain. Read More: Setting Up Domain Authentication for Email Sending

  • Please Reach out to the Implementation Specialist to set up this option.


Summary Comparison

Option

Best For

Setup Level

Branded Domain?

SocialLadder Domain

Fast start, no IT support

None

Klaviyo Integration

Marketing automation, data sync

Moderate

Custom Domain Auth

Branded system emails

Advanced

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