Groups are how we group separate Locations. This allows you to easily post to a group of your stores that sell certain items or are offering certain promotions. It also allows you to check a group of your store’s performance in our Business Intelligence module.
Groups are how you'll identify which Locations are part of specific promotions segments, which stores have opted in/out of campaigns, and generally manage your stores into the marketing Groups that work best for you; and a great way to separate different cohorts for reporting purposes. Stores can, of course, be members of as many Groups as necessary at the same time.
How to add a Group to SocioCommand:
Visit the Venue Profile module in SocioCommand & navigate to the Groups tab at the top of the page. Once there, click the 'Create Group' button.
Give the Group a name that will be easy to recognize for everyone using it later.
Add the Locations you would like to assign to this Group.
Add any users as needed.
Don't forget to click Save before exiting the Groups screen.
You can edit any of this information, delete locations from a group or delete a group altogether at any time. This will not disconnect the channels or delete any locations on SocioCommand.
You can use groups to group stores that have opted into certain promotions quickly and easily. Using groups increases scheduling speed quite significantly, which makes them a very important part of your posting strategy.
Here are some examples of groups that have worked well for the brands that we support on SocioCommand:
Regional Groups for Hyperlocal Content
Groups for each brand concession (such as coffee, delis, ice creams, etc.)
Sometimes brands break these down into smaller groups so that all stores with ‘x’ branded coffee don’t receive the same post on the same day.Groups for brand pages
Groups for specific product promotions if not all stores have opted into them
Groups for stores with small followings - that need a bit more advertising