Performance
The Performance section on mobile is the place to track the success of your channels and posts, whether that's local level posting or content from HQ.
To find this section click first on the 
Menu icon in the bottom right of your app screen, then on 
Performance.
Choosing A Time Period
The date selector along the top of the Performance screen is used to choose the period you want to see reporting on.
Performance Reports In Detail On Mobile
Below
Calls From Source
This is the number of people who've called you from Facebook and Google and shows the comparison vs the previous period. You will need Google MyBusiness connected to SocioLocal to see this figure.
Found Directions
This is the number of people who've gotten directions from Facebook and Google and shows the comparison vs the previous period. You will need Google MyBusiness connected to SocioLocal to see this figure.
Social Engagement
This is the number of likes, comments & shares your posts have received over the time period selected and shows the comparison vs the previous period.
Total Page Likes (Fans)
This is the number of Fans who like your business pages and shows an increase or decrease in fan count over the selected time period.
Total Posts
This shows the number of posts published over the time period and what channels they were published to.
Post Reach
This shows the number of people your posts reached over the selected time period and shows an increase/decrease vs the previous period.
Engagement Rate (actions/fans)
(Post likes + post comments + post shares) / Fan Count * 100 / (# of posts in timeframe) to give your average engagement rate over the period and comparison vs the previous period.
Paid vs Organic
This shows the number of people your posts reached organically vs paid.
Online Conversions
This is the number of people who've completed an action on your website and shows the comparison vs the previous period e.g online bookings.
Website Traffic
The number of website visitors over the selected time frame and shows any increase or decrease compared to the previous period.
Top Contributors
These are posts which can be directly correlated to an uplift in business.
Social Media
A summary breakdown of how your channels are performing per network. For Facebook, you can take a more detailed look at post performance.
