That’s a super good question — and actually one of the ones we get the most! Let’s break it down together with a clear, detailed (but simple) explanation. 🤓
✨ What does EMV mean?
EMV stands for Earned Media Value.
It’s Stellar’s proprietary algorithm that determines the monetary value of the earned media content your influencers generate during collaborations.
📢 First things first: What is Earned Media?
Earned Media refers to publicity a brand gains through exposure that wasn’t directly paid for.
Unlike ads, the brand doesn’t control it.
It’s often more unpredictable.
But it can be even more valuable, since it feels more authentic.
That’s why it’s crucial to measure its impact — and that’s exactly what EMV allows you to do.
⚙️ How does Stellar’s EMV work?
Our EMV relies on Ayzenberg’s Earned Media Value Index (a.EMVI), developed by the Ayzenberg multimedia agency.
This index is widely recognized and used across the industry, making it the standard benchmark for influencer marketing.
Here’s how it works:
Every like, share, view, and comment is assigned a specific monetary value.
The EMV algorithm calculates the total value of all these interactions.
You get a clear, currency-based valuation of your campaign’s performance across all major platforms: Facebook, Instagram, TikTok, Twitter (X), and YouTube.
Because social media evolves quickly, Ayzenberg regularly updates the EMVI to reflect the latest trends and data.
🎯 Why does this matter?
This gives you:
A transparent, standardized way to evaluate a campaign’s effectiveness
A real-world ROI calculation for influencer marketing campaigns
A trusted industry reference you can use with stakeholders
📍 Where to find EMV in Stellar
You can find EMV directly in your Stellar account:
On influencer profiles
Inside your projects
In your reports
👉 To see exactly where EMV is displayed, check out this article: Where can I find the EMV?
You can find the EMV values used in your account under
Settings ➡ Earn Media Value in the left-hand side column.
🏅 And there you go — you’re officially EMV-savvy!