Stellar’s proprietary Earned Media Value (EMV) algorithm determines the value of earned media content generated by your influencers during collaborations.
First, let’s take a look at Earned Media. This concept involves all publicity a brand gained through advertising that they haven’t paid for themselves. This means that it can not be controlled by the brand, making it all the more unpredictable, but often more valuable as well. It is therefore essential to measure its effect and value and with the EMV algorithm you will be doing exactly that.
What is EMV?
Our EMV algorithm relies on data from the Ayzenberg’s Earned Media Value Index (a.EMVI) which was created by multimedia agency Ayzenberg and is widely used across the field and is therefore considered the industry standard for influencer marketing.
How does EMV work?
The EMV allows you to assign a value, euro or dollar, to every like, share, retweet, quote and comment that is generated by a social media post or account and then calculates the total value of all those interactions. Together, this creates a single, easily visible value and thus allows you to more accurately appraise your campaign and track the ROI of your influencer marketing campaigns with euro or dollar specific valuations across all major social media networks including Facebook, Instagram, Twitter, TikTok and YouTube.
As social media changes often, the Ayzenberg often updates the EMVI according to the latest and most accurate social media landscape developments.
This gives us the unique ability to provide you with a full understanding of a campaign’s overall effectiveness, real-world return on investment for an industry standard we can now all rely on. You can find the EMV in your account under
Settings -> Earn Media Value in the left-hand side column.