That is a super good question, isn't it?
And probably one of our most frequently asked questions! Let's try to give you detailed but understandable explanations! 🤓
Stellar’s proprietary Earned Media Value (EMV) algorithm determines the value of earned media content your influencers generate during collaborations.
Earned Media
First, let’s take a look at Earned Media. This concept involves all publicity a brand gained through advertising that they haven’t paid for themselves. This means that it can not be controlled by the brand, making it all the more unpredictable, but often more valuable as well. It is therefore essential to measure its effect and value and with the EMV algorithm, you will be doing precisely that.
What is the EMV?
Our EMV algorithm relies on data from Ayzenberg’s Earned Media Value Index (a.EMVI) which was created by multimedia agency Ayzenberg and is widely used across the field and is therefore considered the industry standard for influencer marketing.
How does the EMV work?
The EMV allows you to assign a value, euro or dollar, to every like, share, retweet, quote, and comment that is generated by a social media post or account; it then calculates the total value of all those interactions. This easily visible value enables you to more accurately appraise your campaign and track the ROI of your influencer marketing campaigns with euro or dollar-specific valuations across all major social media networks including Facebook, Instagram, TikTok, Twitter, and YouTube.
As social media changes often, Ayzenberg often updates the EMVI according to the latest and most accurate social media landscape developments.
This gives us the unique ability to provide you with a full understanding of a campaign’s overall effectiveness, and real-world return on investment for an industry standard we can now all rely on. You can find the EMV in your account under
Settings ➡ Earn Media Value in the left-hand side column.
🤔 Why is the EMV for 1,000 impressions for TikTok zero?
On TikTok, impressions are equal to views. It means that adding a value to the impressions would distort the calculation by counting them twice.
Where can I find the EMV for a specific influencer/post/campaign?
The EMV appears on your influencers profiles, in your projects, and in your reports.
To find out where to find the estimated EMV on the platform, check out this article: Where can I find the EMV?
And there you go: you are now officially EMV-savvy! 🏅