In a report, the total cost is the amount of money spent on the campaign. It's the sum of the influencers' costs and general costs. This data has to be encoded by the user and it is essential to calculate the ROI (the difference between the expenses and the EMV).

💡 General costs are, for example, agency fees, logistical or seeding-related costs.

You can add general costs when you create a report or if you click on Actions > Edit report afterwards.

If you want to add individual influencers' costs to your report, you have to click on the Influencers tab and add manually the cost for each of them.

🎩 Tip of the day

When you create a project/report, it is recommended to always add influencers' costs so that your Return On Investment (ROI) can be calculated correctly.