How do we calculate the EMV of an influencer in a campaign?

Let's try to give you a digestible answer! 👍🏼

The EMV is based on Ayzenberg media agency values. Each measure has a value and the EMV represents the sum of all the values per publication.

Where can I change these values?

The EMV calculations can be found in your account settings and can be modified by the administrator if required. For more information, check here.

🔍 So how do we calculate the EMV in the end?

We gather data from your campaign across various platforms and channels. This data might include the number of impressions, clicks, likes, shares, comments, mentions, and any other relevant metrics.

→ For specific content or the entire campaign, we use the following formulas:

Metrics	Formula
EMV FaceBook Post	( `$valuePerImpressions` x `$impressions` ) + ( `valuePerComment` x `commentsNumber` ) + ( `valuePerLike` x `reactionsNumber` ) + ( `valuePerShare` x `$sharesNumber` )
EMV Instagram Post	( `$valuePerImpressions` x `$impressions` ) + ( `valuePerComment` x `commentsNumber` ) + ( `valuePerLike` x `$likesNumber` )
EMV Instagram Video	( `valuePerComment` x `commentsNumber` ) + ( `valuePerLike` x `$likesNumber` ) + ( `valuePerView` x `$viewNumber` )
EMV Instagram Reel	( `valuePerComment` x `commentsNumber` ) + ( `valuePerLike` x `$likesNumber` ) + ( `valuePerView` x `$viewNumber` )
EMV Instagram Story	( `$valuePerImpressions` x `$impressions` ) + ( `valuePerLike` x `$likesNumber` )
EMV Tiktok Post	( `valuePerComment` x `commentsNumber` ) + ( `valuePerLike` x `$likesNumber` ) + ( `valuePerShare`x `sharesNumber` ) + ( `valuePerView` x `$viewNumber` )
EMV Twitter Post	( `$valuePerImpressions` x `$impressions` ) + ( `valuePerRetweet` x `retweetNumber` ) + ( `valuePerLike` x `likesNumber` )
EMV Youtube Post	( `valuePerComment` x `commentsNumber` ) + ( `valuePerLike` x `$likesNumber` ) + ( `valuePerView` x `$viewNumber` )

Best of luck with your campaign(s)! 💫

What is EMV (Earned Media Value)?

What is MySoda and what does it do?

Where can I find the EMV?

How do you estimate the EMV of a deliverable?

How do you estimate the number of impressions of a deliverable?