What is ROI (Return on Investment) and how do we calculate it?

ROI (Return on investment) is one of THE words of the influencer marketing world, but, what does it really mean? 🤔

💭 ROI is the ratio between the EMV for a campaign and the budget spent on that campaign. The formula is as follows:
​

To get ROI, you must enter the budget spent. Either when you create a report or edit a report. This can be in the general cost of your report, or by adding a cost to each influencer (in the influencer tab).