The Developers section is where you connect Stora to other tools and automate workflows outside the Stora app.
You’ll use this area if you want to:
Connect Stora to a CRM, accounting, or reporting tool
Automate actions when something happens (like a booking or payment)
Build custom integrations or workflows
Use external tools to reduce manual admin
This guide will help you work out how to utilise our Public API and Webhooks.
Please note: You'll likely need to work with a developer to use the API, but this guide aims to help you understand what the Public API and Webhooks can do, and what to do next to build on top of Stora.
Public API
The Public API lets external systems read data from Stora and write data back.
Use the API when you want to do things like:
Sync customers, bookings, invoices, or units to another system
Build custom booking or checkout experiences
Create reports or dashboards
Integrate Stora with bespoke or in-house software
On our Public API page, you can choose how your integration will authenticate with Stora:
Access Tokens
Use these when you or your developer are building a simple or internal integration. You generate a token here, which acts like a secure key for that integration.
Applications
Use these when building a more secure or third-party integration. Applications use OAuth and issue short-lived access tokens instead of permanent keys.
Webhooks
Webhooks let Stora send real-time notifications to other tools when something happens.
Use webhooks when you want to do things like:
Trigger automation instantly (no waiting or polling)
Send SMS or emails from external tools
Update a CRM when a booking is made
Sync changes to accounting or reporting systems
In Stora you'll create Webhook endpoints, which you can then use to connect with tools like Zapier, Make, and other custom applications.
API vs Webhooks — which should I use?
Use the API if you want to fetch data or create/update records on demand.
Use Webhooks if you want Stora to trigger actions automatically when data changes.
Many integrations use both.
What should I do next? If you want to automate workflows, start with Webhooks
Decide what you want to build or automate, then work with a developer or technical partner to implement it using the API or webhooks.
If you’re unsure which approach fits your use case, book a free 30-minute consultation, and we’ll help you understand the options and plan the right setup.