The Branded Mobile App product is an extension of Toast’s Digital Storefront Premium suite. It allows Toast customers to launch their own white-labeled iOS and Android apps, opening up another digital ordering channel and staying top of mind for their most loyal guests. Through these apps, guests have the ability to find the right location, order, earn loyalty points, check rewards status, and more.
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Questions on the Branded Mobile App? Select the button below to register for a Toast Classroom open-forum session that allows you to ask questions and receive personalized guidance and advice from a Toast Trainer.

Toast Classroom - Branded Mobile App

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Below are examples of what the Branded Mobile App can look like for guests. Note that the guest-facing visuals will vary based on your Branded Mobile App design settings. See Get Started With the Branded Mobile App for more information.
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If you do not currently have an app, the Branded Mobile App can take up to four weeks to go live. If you already have an app in the Apple or Google Play app stores, we quote one to two weeks to go live.

Yes, the Branded Mobile Apps can go live before POS is live, but we don’t recommend it, as orders accepted could change the live status.
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Yes, menu updates in Toast Web will reflect in the Branded Mobile App in real-time.

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The Branded Mobile App a module within the Digital Storefront Premium suite. See pricing information and overview in Toast Shop.
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To start with the Branded Mobile App, you must subscribe to Online Ordering Pro or Toast Websites.

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Brand fonts, colors, and even icon styles can be customized in your Branded Mobile App admin page. These choices are smartly adopted from your Toast Websites or Online Ordering Pro branding setup however you can always have app-specific branding should you prefer.

You can edit the app logo, app store description, app-specific page imagery, brand color (HEX), font, font color (HEX), and customer-facing icon styles. The following online ordering branding configurations will be inherited unless overridden specifically in the Branded Mobile App:

Changes to basic branding elements like colors, logos, and images will update automatically in real-time. Menu items, hours, and other operational details are also updated in the app as you make changes in your Toast account. If you’d like to update your brand font or any of the information in your app store listing, like your app description or icon, a new version of the app must be submitted to Apple and Google for review.

You can find the Dev Portal Team ID listed under Membership Details on this page (external link) for the Branded Mobile App.

Log into your Apple developer account and visit this page. You will find the App Connect Team ID listed as Content Provider ID. Copy and paste the entire contents of the page into Toastweb as indicated in the Branded App onboarding instructions.

You can add and rearrange promotions set up in Toast Web here.
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You will need to provide your own photography for the Branded Mobile App.
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You can preview all tabs for the Branded Mobile App here in Toast Web.

You can edit your Toast-wide branding and customizations like the logo, colors, and font In the Branding & Customization Configuration in Toast Web.
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Push notifications can be scheduled to be sent via the Editor. Push notifications can be directed to any tab in the Branded Mobile App, a URL, or a specific menu item. You can also schedule them to send in 10 minutes or at the exact time of your choosing.
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Push notifications are also available for your guests regarding their order status when their order is marked as picked up or delivered if they choose to order through your Branded Mobile App. iOS customer can even receive notifications about their order in real-time on their Apple device lock screen.

To turn on this setting:

Note: This setting will only work as intended if you are actively updating the order status within the Orders Hub page on the POS, or on your KDS screen.
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Loyalty conversion should be submitted at least two weeks prior if you’re converting from a third-party to Toast Loyalty.

Onboarding for the Branded Mobile App product is self-service. Using the editor takes less than 30 minutes and leverages branding choices already made in the Online Ordering Pro or Websites pages. It is best that your Menu, Website, and Online Ordering have been configured before you begin the Branded Mobile App setup.

Note: If you’re just getting started with Online Ordering or Websites, we recommend you set these up first, as you’ll be completing some app onboarding steps throughout that process.

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You’ll need to have an organization account (external link), provide your DUNS number (external link), and give brandedmobileapp@toasttab.com these Admin permissions (external link).
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Log in or create your Apple developer account here on their website.

Apple charges an annual fee of $99 to have an app on the app store.

Please invite brandedmobileapp@toasttab.com to your account with these Admin permissions (external link). To find out how to do this, you can visit Apple’s site, here.
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It can take Apple a few days to review your account. Once they grant access and the privileges are set, Toast will build the app. This process typically takes approximately four weeks.

Please visit Apple’s website, where they have some guidance on how to convert your account.
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See here or instructions on how to check on the status of your app review with Apple.

If your app is published under your own Apple Developer account, the new app can be released as an update to your existing one, meaning customers will only need to update their existing app and not search for and download a new one. To do that, please select “I want to push an update to an existing app store app” in the setup process and fill in the appropriate information.

If the app is published under a third-party’s Apple Developer account, you will need to publish the new app separately and instruct customers to search for and download the new app.
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Yes, it is possible to launch a private Branded Mobile App, though there are more steps in the process, which are detailed here.

Yes it is possible to transfer the ownership of an old app to a new Google account for Branded Mobile App. Please follow the directions here: Apple transfer steps.

Note: Be sure to make your Apple developer account an Organization type. If you make a personal account, we will not be able to publish the app for you, and you’ll need to re-do your Apple setup.

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Branded Mobile App Setup in Google

You’ll need to log into or create your Android Developer Account (one-time fee of $25) and follow along with this setup video.
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Log in or create your Android developer account on the Android developer website here (external link).

Google charges a one-time fee of $25 to have an app on the app store.
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You will need a Play Console Developer account, which you can sign up for here.

Within your Play Console site, on the left side under Users and Permissions, please invite brandedmobileapp@toasttab.com to your account with these Admin permissions.
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It can take Google a few days to review your account. Once they grant access and the privileges are set, Toast will build the app. This process typically takes a few weeks.

See this external article for information on how to check the status of your app review with Google.
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If your app is published under your own Android Developer account, the new app can be released as an update to your existing one, meaning customers will only need to update their existing app and not search for and download a new one. To do that, please select I want to push an update to an existing app store app in the setup process and fill in the appropriate information.
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If the app is published under a third party’s Android Developer account, you will need to publish the new app separately and instruct customers to search for and download the new app.

Yes it is possible to launch a private Branded Mobile App, though there are more steps in the process, which are detailed here.
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Yes, it is possible to do this. Please follow the directions here in Google transfer steps.
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Note: Google Play setup requires many steps to configure and will take more time than the process with Apple.
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There is no requirement to sign up for both platforms to set up the Branded Mobile App.
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The typical timeline to launch a Branded Mobile App is up to four weeks. If you already have developer accounts, this will significantly reduce the time it takes to launch with Toast.
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Be sure that you don’t have any compliance issues in Google or Apple. These appear as blue or yellow banners within the developer console. Typically, it takes up to 48-hours to review the submission, and if approved, an app should be available in the next 48-hours.
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See Import Toast Loyalty Information and Import Gift Cards in Toast Central for more information.
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Yes! When utilizing the Offers Dashboard, you can customize visibility for any offers you create using the "Choose where this offer is visible" dropdown. All offers can have associated promo codes, and these promo codes can also be set to single-use. To learn more, see Get Started With the Offers Dashboard.

Some suggestions for marketing would include: social media posts, Instagram commercials/ads, in-store QR Codes, posters featuring the QR code to the app, and a one time promo code to incentivize guests to download the app.
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Note: Launching your Branded Mobile App takes three to four weeks, but can take less time if you have an existing app in apple/android stores

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Promotional content added, changed, or rearranged on the home screen of the Branded Mobile App will be updated in real-time.
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Your Apple/Android developer consoles can display the total number of downloads of your Branded Mobile App. For more information on tracking app downloads from Apple, see here, and for more information on tracking Android app downloads, see here.
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As long as your menu is visible to Online Ordering, your menu changes will sync instantly to the Branded Mobile App – this includes 86ing items.
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The Branded Mobile App supports nested modifiers.
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Launching your own mobile app helps you stay top of mind with your most loyal guests, driving share of wallet, customer retention and satisfaction, and guest value.
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You can split payments between gift cards and credit cards within the Branded Mobile App.
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You can visit this help link (external link) where Apple support can assist. You could also include “App” as a suffix to your name. Once the Brand Mobile App is released, you can update the existing app.

Please use chat in the Toast Now app or the help icon on the pages within the Branded Mobile App settings pages.
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Credit cards can be saved at the time of checkout by selecting the Save this card.
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The Branded Mobile App works with Toast Delivery Services® the same as Online Ordering.
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Branded Mobile App will follow the settings you’ve declared for Online Ordering. If you allow checkout without payment, the app will respect this as well.

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This FAQ and its content is provided for informational purposes only and is not intended as legal, tax, or other professional advice. You are responsible for your own compliance with applicable laws and regulations. We recommend that you contact your attorney or other relevant professional advisor for advice specific to your circumstances and to ensure compliance with relevant laws and regulations.