Institutions Favored by Your Applicants shows a list of top institutions that are popular choices amongst your applicant pool.* The image below displays an example.
Some Ways to Use This Metric:
Benchmark Institutional Competitiveness
Knowing which institutions applicants are also considering can help you gauge your institution’s perceived competitiveness and appeal.
Understand Applicant Motivation and Fit
Knowing which other institutions applicants are drawn to can provide insights into what applicants value (e.g., research opportunities, specific programs, campus culture). Therefore, use this information to assess how well your institution aligns with these preferences and to identify applicants who might be a better fit. It might also be used to help tailor marketing messages to highlight relevant features.
Adjust Communication and Outreach
The information can help with crafting communication tone and style based on the types of institutions applicants are also considering. For example, if many applicants are applying to research-focused universities, your institution may choose to emphasize its own research facilities, faculty achievements, or opportunities for undergraduate research.
Overall, a list of top institutions popular among applicants can be a valuable tool for shaping an approach to admissions decisions, strategic recruitment, and overall enrollment management.
*About Metrics:
Dashboard metrics display information about TOEFL iBT test takers who applied to your institution and are based on information provided to ETS by those TOEFL iBT test takers.
Metrics reflect the number of score reports received by your institution, which may differ from the number of applicants.
Metrics are reported when there are 10 or more scores in a selected date range.