CreativeX is a powerful and widely used tool in the creative industry. It analyses visual content to ensure it aligns with brand guidelines and proven performance principles (e.g. logo visibility, text ratio, diversity etc.) and produces a 'score' which can be used to make big decisions around creative deployment.
CreativeX checks for:
Correct logo placement
Adherence to safe zones
Representation and inclusivity standards
Text/image ratios.
Integrating with Pencil means you can access CreativeX scores for the ads you have generated and refined in Pencil before you export them for use, giving you the opportunity to make further critical refinements if necessary. This means better, brand-safe, high-performing at scale.
Furthermore, with Pencil's ability to generate numerous variations and CreativeX's invaluable scoring system, a positive feedback loop can be created, your next creative work with Pencil can prioritise what actually works.
Over time, your creative generation becomes performance-optimized by design, not just trial-and-error.