Overview

Listing strategies are an extremely powerful tool for automating item pricing, listing duration, and relisting rules associated with a particular product category. The benefits of using listing strategies are:

  • Increase sell-through rate by relisting your products at a more competitive price, alternating between channels, and more!

  • Reduce manual effort in relisting products

  • Automated rules for how to handle unpaid auctions

  • Automated rules for recycling products that don't sell

This guide provides a walkthrough of navigating a listing strategy page, descriptions of each option, and answers to common how-to questions.

Table of Contents

Finding Listing Strategies in Lister

Listing Strategy Page Overview

Example Listing Strategy

Frequently Asked Questions

Related Guides

Finding Listing Strategies in Lister

  1. Click the gear icon at the top of Lister to go to your admin portal

  2. Navigate to Admin>Listing Strategies page

  3. Click the "New Strategy" button at the top of the page to create a new strategy

    Click the gear icon at the top of Lister to go to your admin portal. From there, Navigate to the Admin>Listing Strategies page and  click the

Listing Strategy Page Overview

The Listing Strategy page has eight core inputs, split into two columns. A brief overview of each input is below, and we'll do a deep dive into each one in the following sections.

  1. Name

    • Enter a name for the strategy that's easily identifiable for your listers

  2. Select Categories

    • This section allows you to target the listing strategy to one or more marketplace categories

  3. Auto Recycle

    • Tells the listing strategy what to do if an item doesn't sell

  4. Status

    • Toggles the strategy between active and draft mode

  5. Unpaid Auction Handling

    • Tells the listing strategy what to do if the winning bidder doesn't pay for an item

  6. Strategy Step Options

    • This section defines what marketplaces an item will list to, type of listing, duration, etc.

  7. Add Step

    • Creates a new step in the listing strategy. A step is an action the strategy will take if the previous listing did not result in a sale

  8. Save

    • Click the "Save" button once the strategy has been created or edited

The Listing Strategy page has eight core inputs, split into two columns.

Box 1: Listing Strategy Name

We recommend adding the primary category the strategy targets, but other identifiers can be used such as marketplaces, buy it now price, total steps, etc.

Box 1: Listing Strategy Name. We recommend adding the primary category the strategy targets, but other identifiers can be used such as marketplaces, buy it now price, total steps, etc.

Box 2: Select Categories

  • This field allows you to target what marketplace categories the listing strategy should apply to when creating a listing

  • You can choose specific marketplace categories, all sub-categories within a parent category, or leave the box blank to have the listing strategy apply to all categories by default

  • You can use the search box under “Select Categories” to type the name of a specific category

  • Example:

    • Click the word "Clothing" from the category list to expand the sub-categories under the parent category

    • Click the checkbox next to "Clothing" to select all clothing categories

Box 2: Select Categories. This field allows you to target what marketplace categories the listing strategy should apply to when creating a listing

Box 3: Auto-Recycle Option

This setting tells Lister what to do with a product if it completes all the steps within the listing strategy and no one purchases it.

Operational Tip: We recommend toggling on Auto-Recycle to speed up the purging process if an item doesn’t sell.

Box 4: Status

  • By default, this option is toggled to "Published," meaning as soon as you click save, the listing strategy will be usable when listing products

  • Setting the status to “Draft” will prevent the strategy from being used when creating new listings. Products actively using a listing strategy will continue running until they reach the final step of the strategy

Box 5: Unpaid Auction Handling Option

This setting tells the listing strategy what to do if a buyer wins an item but doesn't pay. Click here to see examples of what each of these options would do.

  • Off - Move to next step (Default): After an item passes the payment deadline, even if the listing goes unpaid, the strategy will go to the next step

  • Restart at starting price (Recommended): If the item goes unpaid, the strategy will repeat the current step at the starting price

Operational Tip: If a buyer doesn’t pay and this setting is toggled on, the strategy will repeat the step before moving forward. This prevents a product from reaching the end of the strategy and being recycled if the item is unpaid.

  • Restart at an unpaid price: If the item goes unpaid, the strategy will repeat the current step at the unpaid price

Example Unpaid Auction Scenario

An item was won on step 2 for $25 and went unpaid. The following are what would happen depending on the unpaid auction handling setting.

  • Off (Default) - item would relist on step 3 with a starting price of $5.99 and a buy now of $9.99

  • Restart step at starting price - item would relist on step 2 with a starting price of $7.99

  • Restart step at unpaid price - item would relist on step 2 with a starting price of $25

Box 6: Understanding Strategy Step 1 Options

  • The right column shows the information on each step of the listing strategy and allows you to set rules for each step

  • If you have multiple marketplaces connected to your Lister account, you can select the desired one for the first step in the strategy by clicking the marketplace name under “​​Initially list to”

  • Each marketplace has unique listing rules for step 1 to set the initial values of the first listing, as described below

eBay Listing Strategy Options

If any of the following fields are left blank in the first step of the strategy, the details manually entered on the listing page will be used when the Listing Strategy publishes the listing to eBay.

  1. Listing Type

    • Auction or Fixed Price (Good-til-Cancelled) can be selected from the Listing Type dropdown menu

  2. Listing Duration

    • Auction-style format: 1, 3, 5, 7, and 10 days

      • Note: 1 and 3-Day auctions incur additional insertion fees from eBay

    • Fixed-price format: Good ’Til Canceled.

  3. Shipping, Returns, and Payment Profile

    • These options can be selected from your Business Policies in eBay. Click here to learn how to import business policies to Lister

    • Important Note: If the Listing Type is Auction, do NOT use a payment profile that requires immediate payment, as items listed will fail to list and appear in the Lister>Listings>eBay>Attention Required tab

  4. Initial Values

    • Set the desired dollar value for the initial listing from the options below. If an input is left blank, the info entered when listing the product will be used when the listing strategy publishes the listing to eBay

      • Starting Price (Auction format only)

      • Buy Now Price

      • Reserve Price (Auction format only, incurs additional eBay fees)

Facebook Listing Strategy Options

  • Note: Facebook listings remain listed until sold or delisted (just like eBay's fixed-price listings). Since these listings have no duration, they can only be added as the last step of a listing strategy

  • Set the price for the listing strategy. If this field is left blank, the details entered on the listing page will be used when the listing strategy publishes the listing to Facebook

Shopgoodwill Listing Strategy Options

Shopgoodwill allows for up to 5 pricing rules to be added per step, along with an auction duration. If any fields are left blank, the details entered on the listing page will be used when the listing strategy publishes the listing to Shopgoodwill.

  • Starting Price

  • Shipping Price

  • Buy Now Price

  • Reserve Price

  • Handling Price

  • Auction Duration

Shopify Listing Strategy Options

Shopify is a fixed-price platform. You can add a starting price in step 1, set the listing duration, and input product tags.

  • Price

    • Set the desired dollar value for the initial listing, If left blank, the info entered when listing the product will be used when the listing strategy publishes the listing to Shopify

  • Listing Duration

    • Select between 1 and 120 days

  • Tags

    1. Automatically apply product tags to Shopify listings using the listing strategy

Box 7: Add Step to Listing Strategy

You can add a new step by clicking the blue plus button in the right column or the "Add Step" text at the bottom of the left column.

If you have multiple marketplaces connected to lister, a pop-up will ask you to select the step type.

  • Singular (default choice)

    • Item will list to one marketplace

  • Concurrent

    • If you have multiple marketplaces connected to Lister, this option will list an item as a Buy Now item across multiple connected marketplaces (eBay, Shopgoodwill, Facebook, Shopify)

    • NOTE: A concurrent listing strategy with a multi-quantity product will result in ending the listing in all other channels after the first item sells. For this reason, we do not advise using concurrent listings for Stock items

    • Click here to learn more about concurrent listings

By default, the new step will copy all the settings from the previous step. You can update any option to set, increase or decrease price options by a flat dollar amount or a percent change.

Box 8: Save

Once a new strategy has been created, or an existing strategy has been edited, click “Save” in the left column to commit changes.

Example Listing Strategy

In the example below, we’ve created a listing strategy that targets collectibles.

  • Step 1 is an eBay 7-day auction with a starting bid of $19.99

  • Step 2 is a Shopgoodwill 7-day auction with a starting bid of $19.99

  • Step 3 is a concurrent step to all marketplaces for 14 days, priced at $12.99

  • If the item is won but not paid, the step will repeat before moving forward

  • If the item doesn’t sell after the 3rd step, the product will automatically recycle

Frequently Asked Questions

The following sections answer common questions and scenarios using listing strategies.

How to Use Listing Strategies When Listing

  • When a lister first creates a new listing and selects a category tied to a listing strategy, the listing strategy will auto-populate

How to Use Multiple Listing Strategies for One Category

  • You can create multiple listing strategies that tie to the one category

  • For example, say you list bulk lots of trading cards and individual trading cards, and each type of listing has different shipping and starting bid prices

    • In this example, you could create two listing strategies, one called "Trading Cards - Individual" and one called "Trading Cards - Bulk Lot," each tied to the trading cards category but with specific rules for the type of listing

  • When first listing a product, a lister can select the appropriate listing strategy from the dropdown menu

How to Edit a Listing Strategy

  1. Go to your Settings page

  2. Click "Listing Strategies" in the sidebar

  3. Click the pencil icon next to the strategy you'd like to edit

  4. Once you've edited the fields, click "Save" in the left column

How to Duplicate a Listing Strategy

  1. Go to your Settings page

  2. Click "Listing Strategies" in the sidebar

  3. Click on the icon with two squares to duplicate a listing strategy

Operational Tip: Duplicating strategies is a great way to do A/B Testing to compare sales or make changes at the category level without having to recreate the listing steps.

How to Delete a Listing Strategy

  1. Go to your Settings page

  2. Click "Listing Strategies" in the sidebar

  3. Click on the trashcan icon next to the listing strategy you'd like to delete

Warning: Deleting a listing strategy cannot be undone. If a Listing Strategy is in use with active listings, any unsold items will move to the expired tab.

How to Pause and Resume the Listing Strategy on an Active Product

  1. Go to your Products page

  2. Enter the SKU in the search bar

  3. Click “Pause Auto-Relisting” in the Strategy box to stop the strategy from continuing

  4. Click “Resume Strategy” to continue a paused strategy

Note: Pausing a strategy will not end an active listing on a marketplace.

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How to Restart a Listing Strategy on an Active Product

  1. Go to your Products page

  2. Enter the SKU in the search bar

  3. Click “Restart after current listing” in the Strategy box to return the product to the first step of the listing strategy after the current listing ends without a sale

How to Change the Listing Strategy on an Active Listing

  1. Go to your Products page

  2. Enter the SKU in the search bar

  3. Click “Use another strategy” in the Strategy section

  4. Choose the new strategy in the pop-up window

The new strategy will begin once the current step has been completed.

How to Change the Listing Strategy on an Expired Listing

  1. Go to your Products page

  2. Enter the SKU in the search bar

  3. Click “Use another strategy” in the Strategy section

  4. Choose the new strategy in the pop-up window

  5. Click “See listing details” in the Active Auctions section to navigate to the listing page

  6. Click “Relist” at the bottom of the page to start the strategy


    Image 2-7-2022 at 2.16 PM

How to All See Products Connected to a Listing Strategy

  1. Go to your Settings page

  2. Click "Listing Strategies" in the sidebar

  3. Locate the desired listing strategy in the list

  4. Click the number in the “Active Listing Count” column

Related Guides

Have questions? Reach out to us at support@uprightlabs.com or via chat anytime between 9am-6pm ET, Monday to Friday

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