For some heavy or freight-sized pieces, a large separate shipping charge can create friction for buyers. The Oblist and the seller may therefore agree to include part—or, in some cases, all—of the expected shipping cost in the product price for specific markets.
This is an optional commercial pricing strategy. It is not applied automatically by the checkout and should never be used without coordination with The Oblist.
When this strategy may be useful
It may be considered when:
the piece is heavy, oversized or requires specialist freight;
the expected shipping cost is high compared with the product price;
a specific destination market is commercially important;
showing the full transport cost separately at checkout or in a later quote could discourage the purchase; and
The Oblist and the seller agree on the contribution to include in that market price.
For normal parcel shipments or pieces with a reasonable checkout rate, keep the product price focused on the value of the piece and let checkout show the shipping amount separately.
How it works
Estimate the likely transport cost. Use accurate packed dimensions, weight, departure address and destination market. Carrier estimates and historical costs can inform the discussion, but the final carrier cost may differ.
Agree the contribution with The Oblist. Decide how much of the expected transport should be reflected in the product price for the relevant market. There is no standard percentage.
Set the market-specific price. In the Vendor Dashboard, edit the product and use Advanced pricing by market for the agreed destination. Do not increase the global base price unless the same strategy is intended for every market.
Verify the storefront result. Review the product in the relevant market and confirm that the product price and buyer-facing shipping presentation remain commercially coherent.
Keep the agreement in mind when the real quote is known. The checkout rate or custom quote still determines the actual transport cost. The agreed contribution must be considered when The Oblist determines the amount shown or requested separately from the buyer.
Important: this is not automatic
An amount included in a product's market price is treated technically as product revenue, not as a separate shipping line. The checkout cannot infer by itself how much of the price was intended for transport.
Always coordinate the amount with The Oblist. Otherwise, the buyer could see both the increased product price and the full shipping charge.
Because the contribution becomes part of the product price, commission, Trade discounts, taxes and market-pricing rules may also apply to it. Include those effects when agreeing the amount.
Example
A heavy piece is expected to cost approximately €1,000 to ship to the United States.
The seller and The Oblist agree to include €400 of that expected cost in the US market price. The remaining buyer-facing shipping amount is then considered separately when the checkout rate or final custom quote is confirmed.
This example is illustrative only. The actual contribution and final shipping amount depend on the piece, destination, carrier cost and commercial agreement.
Do not use this strategy when
no contribution has been agreed with The Oblist;
the checkout already provides an acceptable shipping price;
the shipment qualifies for a platform free-shipping rule;
the product data is incomplete, making the transport estimate unreliable; or
the price increase would make the product inconsistent with its positioning in that market.
Need help deciding?
Continue in the current chat and share the product link, packed dimensions and weight, departure country, target market and expected shipping cost. The team can then review whether a market-specific shipping contribution is appropriate.