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Understanding and Managing Promotional Discounts

A comprehensive guide on creating and managing promotional codes within Wander Sites to boost direct booking revenue and guest loyalty.

Updated over 2 weeks ago

The Discounts feature in Wander Sites empowers property managers to create and manage custom promotional codes for their direct booking websites. This tool is a powerful lever for driving conversions, rewarding repeat guests, and executing targeted marketing campaigns to gain booking traction.


Key Capabilities

  • Customization: Create unique promo codes using either fixed dollar amounts or percentage-based deductions.

  • Control: Set specific usage limits and expiration dates to maintain your property's pricing health.

  • Targeting: Apply discounts across your entire portfolio or restrict them to specific listings.

  • Transparency: All applied discounts appear as clear line items on guest invoices and are trackable within your host dashboard.


How to Set Up a Discount

Follow these steps to launch a new promotional campaign:

  1. Access the Dashboard: Log in to your Wander Sites Host Dashboard at app.wander.com and navigate to the Discounts section located in the left-hand navigation menu.

  2. Create Discount: Click the Create Discount button in the top right corner. Enter a name for internal tracking (e.g., Welcome Code) and a unique promo code for guest use (e.g., WELCOME50 or SUMMER2026).

  3. Choose Type and Value: Select your preferred discount structure by choosing between a Percentage Off or a Fixed Amount, then enter the corresponding numerical value.

  4. Configuration Rules:

    • Properties: Decide if the discount should apply to All properties (which will automatically include any listings you add in the future) or select Specific properties.

    • Availability: Define the timeframe for the promotion.

      • Discount Start: Choose to activate the code immediately or schedule it for a specific future date.

      • Discount End: Set the code to remain active "Until manually disabled" or choose a specific expiration date.

    • Limits: Control your revenue impact by restricting redemptions:

      • One use per guest: Prevents repeat use by the same guest.

      • Total number: Sets a hard cap on the total number of times the code can be redeemed across all guests.

    • Activate: Review your settings for accuracy and click Create Discount to make the promo code live on your checkout page.

Click this link for the instructional video


The Guest Experience

When a guest reaches the checkout page on your Wander Sites website:

  • They enter the promo code into the designated discount field.

  • The system validates the code in real-time and applies the deduction.

  • The updated total and the specific discount line item are immediately visible on the invoice.


Important Technical Notes

  • No Stacking: Guests cannot combine multiple promo codes for a single reservation.

  • Platform Scope: These discounts are strictly for your Wander Sites direct booking page and do not apply to bookings made on wander.com or other third-party platforms.

  • Cancellations: If a booking using a discount is cancelled, the redemption count for that specific code is automatically reversed.

  • Visibility: Note that inactive properties may still appear in the property selection dropdown when configuring rules.


Best Practices for Promotional Campaigns

Use Case

Example Code

Strategy

Welcome Offer

WELCOME10

Encourage first-time bookings with a 10% discount.

Seasonal Promo

SUMMER2026

Use fixed amounts (e.g., $150 off) to drive demand during peak seasons.

Repeat Guests

COMEBACK

Reward loyalty with a 15% discount for returning visitors.

Email Campaigns

VIP50

Create exclusive codes for your subscriber list to track campaign ROI.


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