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Understanding and Managing Promotional Discounts

A comprehensive guide on creating and managing promotional codes within Wander Sites to boost direct booking revenue and guest loyalty.

Updated today

The Discounts feature in Wander Sites empowers property managers to create and manage custom promotional codes for their direct booking websites. This tool is a powerful lever for driving conversions, rewarding repeat guests, and executing targeted marketing campaigns to gain booking traction.


Key Capabilities

  • Customization: Create unique promo codes using either fixed dollar amounts or percentage-based deductions.

  • Control: Set specific usage limits and expiration dates to maintain your property's pricing health.

  • Targeting: Apply discounts across your entire portfolio or restrict them to specific listings.

  • Transparency: All applied discounts appear as clear line items on guest invoices and are trackable within your host dashboard.


How to Set Up a Discount

Follow these steps to launch a new promotional campaign:

  1. Access the Dashboard: Log in to your Wander Sites Host Dashboard at app.wander.com and navigate to the Discounts section located in the left-hand navigation menu.

  2. Create Discount: Click the Create Discount button in the top right corner. Enter a name for internal tracking (e.g., Welcome Code) and a unique promo code for guest use (e.g., WELCOME50 or SUMMER2026).

  3. Choose Type and Value: Select your preferred discount structure by choosing between a Percentage Off or a Fixed Amount, then enter the corresponding numerical value.

  4. Configuration Rules:

    • Properties: Decide if the discount should apply to All properties (which will automatically include any listings you add in the future) or select Specific properties.

    • Availability: Define the timeframe for the promotion.

      • Discount Start: Choose to activate the code immediately or schedule it for a specific future date.

      • Discount End: Set the code to remain active "Until manually disabled" or choose a specific expiration date.

    • Limits: Control your revenue impact by restricting redemptions:

      • One use per guest: Prevents repeat use by the same guest.

      • Total number: Sets a hard cap on the total number of times the code can be redeemed across all guests.

    • Activate: Review your settings for accuracy and click Create Discount to make the promo code live on your checkout page.

Click this link for the instructional video


The Guest Experience

When a guest reaches the checkout page on your Wander Sites website:

  • They enter the promo code into the designated discount field.

  • The system validates the code in real-time and applies the deduction.

  • The updated total and the specific discount line item are immediately visible on the invoice.


Important Technical Notes

  • No Stacking: Guests cannot combine multiple promo codes for a single reservation.

  • Platform Scope: These discounts are strictly for your Wander Sites direct booking page and do not apply to bookings made on wander.com or other third-party platforms.

  • Cancellations: If a booking using a discount is cancelled, the redemption count for that specific code is automatically reversed.

  • Visibility: Note that inactive properties may still appear in the property selection dropdown when configuring rules.


Best Practices for Promotional Campaigns

Use Case

Example Code

Strategy

Welcome Offer

WELCOME10

Encourage first-time bookings with a 10% discount.

Seasonal Promo

SUMMER2026

Use fixed amounts (e.g., $150 off) to drive demand during peak seasons.

Repeat Guests

COMEBACK

Reward loyalty with a 15% discount for returning visitors.

Email Campaigns

VIP50

Create exclusive codes for your subscriber list to track campaign ROI.

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