Every interaction on your Wander Sites platform is automatically captured in a built-in Guest CRM. This centralized database allows you to manage relationships, track lifetime value, and power your automated marketing without any manual data entry.
Accessing Your Guests List
To view your database, log in to your dashboard at app.wander.com and click Guests in the left-hand navigation menu.
Your full guest list will load, providing a high-level overview of every contact associated with your brand.
What You’ll See
The main directory gives you an immediate snapshot of guest activity:
Guest Name & Email: Primary contact information.
Date Created: When the guest first interacted with your site.
Total Spent: The cumulative lifetime value of the guest.
Refunds: A record of any returned funds for transparency.
Detailed Guest Profiles
Clicking on any individual guest opens a comprehensive profile. Use the sub-tabs to drill down into specific data:
Reservations: A complete timeline of upcoming, current, and past stays.
Requests: If "Request to Book" (RTB) is enabled, you can manage pending inquiries here.
Emails: A log of every automated marketing campaign sent to this specific user.
Invoices: Direct access to financial records for all bookings.
Reviews: A collection of all feedback this guest has submitted.
The Right Sidebar of the profile serves as a quick-reference card, displaying contact details, trip counts, and a Notes section for internal team communication (e.g., "Prefers early check-in" or "Traveling with a service animal").
How Guests are Added
Wander Sites populates your CRM automatically through two primary channels:
Site Sign-ups: Anyone who creates an account to save properties or view details.
Bookings: Any guest who completes a reservation is captured along with their full contact and payment history.
Note: Manual CSV Uploads and direct PMS Contact Syncing are not available in the current version but are coming soon!
Using Your Guest List to Drive Revenue
Your CRM is the engine behind several growth features:
Automated Email Marketing: Your list feeds directly into campaigns like Abandoned Cart and Stay Again, ensuring you re-engage guests at the right time.
Engagement Tracking: Identify your most loyal "high-spend" guests to offer them exclusive loyalty perks.
RTB Management: Quickly vet guests by reviewing their past notes and booking history before approving a new "Request to Book."
Pro Tips
Zero Effort Maintenance: Your list starts building the moment your site goes live. There is no need to "sync" or "import" guest data from your own bookings, it happens in real-time.
Unified History: Because bookings and sign-ups are linked to the same email address, you get a single, unified view of the guest's journey from their first visit to their tenth stay.