The Email Campaigns suite in Wander Sites is designed to be a "set-it-and-forget-it" tool, but monitoring its performance is key to understanding guest engagement. Every automated campaign provides a deep dive into data, logic, and history to ensure your marketing is hitting the mark.
Step 1: Access the Overview
Log into your Wander Sites dashboard and click Email Marketing in the left sidebar. This opens your high-level dashboard where you can see:
Aggregate Success: View total active campaigns, total emails sent, and total clicks captured across your entire site.
Campaign List: A quick-view table of all available sequences, their individual stats, and a master toggle to activate or deactivate them.
Step 2: Open a Specific Campaign
Click on any campaign name (such as Abandoned Cart or Pre-Trip) to open its dedicated Detail Page.
Note: Regardless of which tab you are viewing, you will find a master toggle at the top of the page to enable or disable the campaign instantly.
Step 3: Explore the Detail Tabs
Once inside a campaign, you can navigate between four specialized tabs to manage the guest experience:
The "About the Campaign" Tab
This is your strategy guide. It explains the trigger logic (the specific event that fires the email) and the key benefits of the sequence. Use this to ensure the timing aligns with your guest's journey.
The "Metrics" Tab
This is where you measure ROI. You can filter by date range to see:
Deliverability: Total sends, bounces, and bounce rates.
Engagement: Total vs. unique opens and clicks, providing a clear Open Rate and Click Rate.
The "Preview" Tab
Before going live, use this tab to see the rendered template. It populates with example data so you can verify how property names, guest names, and links will appear to your customers.
Note: Custom template editing is not available yet, but is coming soon!
The "History" Tab
The History tab is a paginated log of every individual email sent. It provides an audit trail for each recipient, showing the subject line, delivery status (Processed, Bounced, or Sending), and exact timestamps of opens and clicks.
Step 4: Final Activation
Once you have reviewed the strategy and previewed the design, use the toggle at the top of the page to Activate.
Because your DNS records are connected, these emails will arrive in the guest's inbox from contact@[yourdomain], ensuring a seamless and professional brand experience.
Pro Tips for Managing Email Campaigns
Monitor Bounces: Check the status column regularly. A "Bounced" status may indicate an outdated guest email in your PMS that needs updating.
Analyze the "Why": Use the Metrics tab for high-level aggregate stats, then drill into the History tab to see exactly which guests are engaging with your "Stay Again" or "Flash Rebook" offers.
Safe Toggling: You can toggle a campaign off at any time to stop future sends; doing so will not delete your historical data.
Preview Before You Launch: Always check the Preview tab before activating a new campaign. This shows you exactly what guests will see, with sample data filled in, so you can confirm the look and feel matches your brand.
Start with High-Impact Campaigns: If you're new to email marketing, begin by turning on Abandoned Cart and Flash Rebook. These target guests who have already shown booking intent and tend to drive the highest conversion rates.
Open Rate vs. Click Rate: A high open rate but low click rate may mean your subject line is strong but guests aren't finding a compelling reason to click through. Use this signal to evaluate whether the campaign timing or offer is right for your audience.
Use History for Guest Follow-Up: The History tab doubles as a lightweight CRM view. If a guest has opened or clicked multiple times but hasn't booked, that's a warm lead worth a personal follow-up.
DNS = Deliverability: Your emails are sent from
contact@[yourdomain]. Make sure your domain's DNS records (DKIM/SPF) stay connected. If they lapse, emails may fall back to a generic sender, which can hurt open rates.