Overview
'Memberships' benefit both the store and the customers. The store gets a brilliant opportunity to extend the loyalty and wallet share of customers, while the customers get net $ benefits, exclusivity, and other benefits (e.g. free and convenient shipping)!
Appstle℠ Memberships, is one of the very few Membership apps on Shopify that is end-to-end, and covers attractive Member Perk functionalities in-house (doing away with the need to install and pay for multiple other Shopify apps) to provide member benefits to shoppers.
This article describes, in detail, the steps to add member perks to different membership plans.
PS: With Appstle℠ Memberships, you can offer unlimited member perks to your customers, and update or modify them as often as needed. This way, you can keep up-to-date with market changes/trends and customer needs.
Offering Member Perks
Step 1: After creating a Membership plan in the Dashboard
If you have not yet created a membership plan and need help, you can refer to the article here.
Once your membership plan is created, click on the Membership Perks link on the plan, as shown in screenshot below.
Step 2: Choose the Perk you wish to offer, from the Dropdown.
NOTE: While Appstle Memberships' perks are quite exhaustive, we are constantly including more perks based on merchant demand, so please check periodically to find other perk options that might be a fit for your store and customers.
We are currently offering the following perks for memberships:
Exclusive Membership Access (Limit Access to Members Only):
Member Discounts (Offer Discount to Members):
Select the perk you want to offer for a specific member plan from the dropdown.
A high-level walk through of some of the perks offered is outlined below:
Limit Access to members only:
By selecting this option, you can mark a few areas of your store (e.g. specific product categories, blogs, or limited editions) as members only. Defining this perk will make sure that only customers who have bought the Membership plan have access to specific pages! In other words, the perk will exclude non-members from accessing the pages (URLs) you specify. This could be any page, such as 'first look of the season', or 'limited edition' pages.
You can define the URL path for exclusive pages in the URL path field.
Then, select the Path Match Type. This covers whether the exclusive page should be an exact copy of what is defined in the URL path field, or just contain some components of what the URL path field has.
URL Path: In this field, if you wish to hide the whole product page from your non-members, you can simply copy-paste the URL of that page. However, if you want to hide specific elements of the pages, such as 'add to cart button' on the product page, you can simply 'inspect' the add to cart button, and can choose the right selector for it. This would be a good option if you wish your non-members to know what being a member will offer them.
Path Match Type: You can either select the Exact (Exact match with the URL entered in URL Path) or Contains (contains some part of the URL Path) for this field.
The video below walks through the process for hiding just the 'add to cart' button!
2. Member Discounts: Member discounts are popular perks for memberships. This could be a % or $x discount on specific items, or on the entire order value. It could also be offered in other net $ benefit forms such as free or discounted shipping, BOGO (Buy One Get One), etc.
Appstle℠ Memberships supports all these types and use cases of discounts, and is one of the few Shopify apps that provides these functionalities in-house!
To offer discounts to your members, select an option under Member Discounts from the drop down, as shown in the screenshot below.
Add Discount ID here: In this field, you'll need to add the discount ID through which your members will be able to avail the discount that you have defined in your Shopify admin.
- Create a Discount Code on Shopify: For a detailed guide on creating a discount code, we have written a comprehensive guide! You can access it here.
- Discount Message: You can add a discount message here, which can be seen on the Cart page in a banner view, whenever the customer has logged into their account and is eligible for membership perks.
Finally, if you want to add more than one Perk for a membership plan, you can use the Add more Membership Perks option!
If you are facing any issues, feel free to reach out to our proactive support team via the live chat widget on the lower-right side of your screen. You can also email us at memberships-support@appstle.com. Our 24x7x365 available experts will be happy to assist you further.