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How to connect your ad account

Authorise Atria with Meta, add your ad accounts, and fix common connection problems.

Written by India Carter

Connecting an ad account has two parts. First you authorise Atria with Meta, which you only do once for the workspace. Then you add each ad account you want in Atria. If you're stuck, check you've done the second part.

Before you start

You need access to the ad account yourself in Meta Business Manager. Atria can only see the ad accounts your Meta user can see. If you don't have access in Meta, the account won't appear in Atria.

Add a Meta ad account

  1. Go to Analytics & Launch in the left sidebar.

  2. Find the Ad accounts section in the top left.

  3. Click + next to it.

  4. Select the account and confirm.

This is the only place to add ad accounts. There's no ad accounts page in Settings.

The account appears in the list and starts syncing. The first sync usually takes 15 to 20 minutes, longer for large accounts. If there's still no data after that, see the troubleshooting below instead of reconnecting.

Add a TikTok ad account

Follow the same steps. TikTok accounts can be used for analysis, but you can't launch TikTok ads from Atria.

Disconnect an ad account

Go to Analytics & Launch, select the ad account, open Account settings, and scroll down to the disconnect option.

  • Disconnecting doesn't affect anything in Meta. It removes Atria's connection and the data Atria synced for that account.

  • Custom reports built on that account don't move to a new account. If you're switching accounts and have a lot of reports, contact us before you disconnect.

Troubleshooting

No data after connecting

Wait 15 to 20 minutes for the first sync, longer for a large account. If it's still empty:

  • Check that ads_management and business_management are in your Meta permissions.

  • Log out of Atria and back in.

  • If the account shows as connected but stays empty, contact us. Disconnecting and reconnecting repeatedly usually makes it harder to fix.

Permissions warning

If you see Required Meta App Permissions Missing, click Reauthorize and choose Edit previous settings in Meta, not Reconnect. See Required Meta app permissions missing.

The account can't be used

If Atria shows that an ad account can't be used, the message tells you whether you've lost access to the account in Meta or your Meta session has expired. If Facebook rejects a reconnect, Atria shows Facebook's reason. If custom conversions can't be read, you'll see a permissions message for that.

The account is in Meta but not in Atria

  1. Check you're on the ad account in Meta. Ask your Meta Business Manager admin to add you.

  2. Check whether a colleague already connected it. If it's greyed out or already connected but you can't see it, you may need access in Atria. Check Settings & members → People, or see Manage account access.

  3. Check the name. Some accounts appear under the Meta business name instead of the brand name.

  4. Check the workspace. An account connected to another Atria workspace won't appear in this one.

If none of these work, send us the ad account name and ID.

The number of connected accounts looks wrong

You might see a limit message even though the list shows fewer accounts. This is a known issue: the count used for your limit can differ from the list. Don't disconnect and reconnect, as that can make it worse. Email us your workspace and the accounts you expect to see, and we'll correct it.

Accounts keep disconnecting

Atria stays connected using the Meta access of the person who connected the account. If that person loses access to the account in Meta, or the person reconnecting never had access, the connection drops again.

  1. Ask the account's admin in Meta (your team, or the client's Business Manager for agencies) to give the person reconnecting at least view access to that ad account.

  2. Have that person reconnect the account in Atria.

To avoid this, have someone with long-term access in Meta connect the account. If it still drops, tell us which accounts and how often.

Security

Atria connects through Meta's official API and only asks for the permissions it needs.


If you're stuck, email support@tryatria.com with the ad account name and ID.

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