First you authorise Atria with Meta — a one-off, workspace-wide handshake. Then you add the specific ad accounts you want inside Atria. People who get stuck are almost always done with the first and haven't realised there's a second.
Before you start
Make sure you have access to the ad account in Meta Business Manager yourself. Atria can only ever see what your Meta user can see, so if the account isn't yours in Meta, it won't appear in Atria no matter how many times you reconnect. This one thing accounts for a good share of the "my account isn't showing up" messages we get.
Add the ad account in Atria
Go to Analytics & Launch in the left sidebar.
In the top left, find the Ad accounts section.
Click the + button next to it.
Select the account you want and confirm.
There's no Ad Accounts page in Settings — this is the only place ad accounts are added, and looking for it under Settings is one of the most common wrong turns.
Your account will appear in the list and start syncing. The first historical sync usually takes about 15–20 minutes, longer for a large account with a lot of history. If you're still seeing nothing after that, skip to the troubleshooting below rather than reconnecting — reconnecting rarely helps and occasionally makes the picture harder to read.
Connecting a TikTok ad account
TikTok works similarly.
Go to Analytics & Launch in the left sidebar.
In the top left, find the Ad accounts section.
Click the + button next to it.
Select the account you want and confirm.
TikTok is supported for analysis today, not for launching ads from inside Atria.
Removing or disconnecting an ad account
This is the single most common thing people ask us about connections: it lives on the ad account itself, not in Settings. Go to Analytics & Launch, select the ad account, open Account settings, and scroll down to the disconnect control.
Three things we'd want you to know before you do it.
Removing an account in Atria doesn't touch Meta. Your campaigns, spend and history on Meta carry on exactly as before. What it removes is Atria's connection and the data Atria has synced for that account.
Your custom reports don't follow you. If you're switching to a new ad account rather than genuinely leaving, reports built against the old one don't carry across. If you've built a lot of them, talk to us before you disconnect — it's a much easier conversation while both accounts still exist.
Troubleshooting
"I've connected but I'm not seeing data"
Give it 15–20 minutes for the first sync — longer if it's a big account. If it's still empty well past that:
Check that both
ads_managementandbusiness_managementare in your Meta permissions.Log out of Atria and back in.
If the account shows as connected but stays empty, get in touch rather than disconnecting and reconnecting. Repeated reconnections are the most common way a straightforward problem turns into a confusing one.
"I'm getting a permissions error"
"Required Meta App Permissions Missing" — click Reauthorize in the warning banner in Atria. In Meta, choose Edit previous settings, not Reconnect. Reconnect resets your permissions and you'll end up back here. Work through Pages and Businesses again, confirm ads_management and business_management on the review screen, save, and return to Atria.
"My account is in Meta but I can't see it in Atria"
Work through these in order — the first one catches most cases.
Are you on the ad account's member list in Meta? You'll only see accounts your own Meta user has access to. Ask whoever runs your Meta Business Manager to add you.
Has a colleague already connected it? Once anyone in your workspace has connected an ad account, it doesn't need connecting again. If it's greyed out or shows as already connected but you can't see it, that's an access question rather than a connection one — check your ad-account assignments in Settings & members → People, or see Manage account access.
Is it under a different name? Accounts sometimes sync under the Meta Business name rather than the brand name you were expecting.
Is it in a different Atria workspace? An account connected to another workspace won't appear in this one.
If none of those land, send us the ad account name and ID and we'll trace it from here. There are a couple of ways an account can be genuinely connected and still not render for a particular user, and those aren't yours to debug.
"The number of connected accounts looks wrong"
You may see a limit-reached message when the count you can see doesn't look like the count you have. This is a real and known problem, not you miscounting. The number that governs your limit is held separately from the list you're looking at, and the two can drift apart.
Please don't try to fix it by disconnecting and reconnecting — that tends to make the count worse. Email us with your workspace and the accounts you expect to see, and we'll reconcile it properly.
"My accounts keep disconnecting"
If the same account keeps dropping out and reconnecting only holds for a few days, the cause is almost always on the Meta side rather than in Atria — and it's worth understanding, because reconnecting on its own won't fix it.
Atria keeps an account connected using the Meta access of the person who connected it. If that person loses access to that specific ad account in Meta — or the person trying to reconnect never had access to it in the first place — Atria can't refresh the connection, and the account drops. Reconnect while that access is still missing and it will simply drop again. That's the loop, and it's why the accounts affected can look random: it tracks who has Meta access to which account, not the accounts themselves.
To fix it properly:
Ask whoever administers that ad account in Meta (your team, or for agencies the client's Business Manager) to add the person who'll reconnect it — with at least view/read access to that ad account.
Have that person reconnect the account in Atria. The connection will refresh and hold.
To keep it stable, have someone with lasting access to the account in Meta be the one to connect it — ideally the person who administers it there. Connections made by someone who later loses that access are the ones that come back to drop again.
If you've done all that and an account still drops, tell us which accounts and roughly how often, and we'll trace it from our side.
Is this safe?
Atria connects through Meta's official API, and we ask only for what we need to do the job you've asked us to do.
If you get stuck at any point, email us at support@tryatria.com with the ad account name and ID and we'll pick it up. Connection problems are much quicker to solve with the account in front of us than over three rounds of guessing.