Each ad in Analytics has a Comments tab next to its performance, so you can read what people say about your ads without opening Ads Manager or TikTok.
Find comments
Go to Analytics & Launch.
Choose a Meta or TikTok ad account.
Open a report and select a row.
Click View details, then open the Comments tab.
What you'll see
Comments from Facebook, Instagram and TikTok, with replies shown under the comment they answer.
Up-to-date comments on active ads. Atria refreshes them in the background.
Full threads, including long Facebook threads and busy TikTok posts.
Using comments
Start with your highest-spending ads. Questions people ask repeatedly can suggest new hooks, and objections show what your next ad should address.
See also Tracking results in ad detail. If comments don't appear on an ad, contact us.