Smart Campaigns for Amazon DSP
Utilize goal-based campaign strategies to launch DSP Display campaigns with confidence
6 articles
DSP Smart Campaign Creation GuideCreate full-funnel, goal-based Amazon DSP campaigns in minutes
Selecting Products for Your DSP Campaigns: What It Does and Why It MattersUnderstand products and conversion tracking within Amazon DSP campaigns
Understanding the “Awareness” Goal in Smart CampaignsUpper-funnel DSP campaigns to help you reach new shoppers
Understanding the “Consideration” Goal in Smart CampaignsMid-funnel DSP campaigns to help you engage with potential buyers
Understanding the “Purchase” Goal in Smart CampaignsLower-funnel DSP campaigns to help you drive new purchases
Understanding the “Loyalty” Goal in Smart CampaignsLower-funnel DSP campaigns to help you drive repeat purchases