The cost of a WhatsApp Business message varies depending on the recipient's country. Here's how this pricing is calculated and where to find the full breakdown.
💶 How is pricing calculated?
As of January 1, 2026, each message is billed per unit, in euros, based on the recipient's country. The rate therefore depends on the message's destination, not on the template type sent.
📊 Where can I find the full pricing grid?
Detailed country-by-country rates are available on two external resources:
Official Meta pricing grid : the official reference, updated by Meta
Detailed pricing table by country : consolidated view by country
🔗 Related reading
WhatsApp Pricing Change (effective October 1, 2026) to prepare for the upcoming rate change
NB: the prices shown do not include WAX markup.