WhatsApp pricing by country

Cost per message in euros on the WhatsApp Business platform, effective 1 October 2025.

NB: the prices shown do not include WAX markup.

Market	Currency	Marketing	Utility	Authentication	Authentication- International	Service
Argentina	€	0.0512	0.0216	0.0216	n/a	n/a
Brazil	€	0.0518	0.0056	0.0056	n/a	n/a
Chile	€	0.0736	0.0166	0.0166	n/a	n/a
Colombia	€	0.0104	0.0008	0.0008	n/a	n/a
Egypt	€	0.0889	0.003	0.003	0.0538	n/a
France	€	0.1186	0.0248	0.0248	n/a	n/a
Germany	€	0.1131	0.0456	0.0456	n/a	n/a
India	€	0.009	0.0012	0.0012	0.0232	n/a
Indonesia	€	0.0341	0.0208	0.0208	0.1129	n/a
Israel	€	0.0292	0.0044	0.0044	n/a	n/a
Italy	€	0.0572	0.0248	0.0248	n/a	n/a
Malaysia	€	0.0712	0.0116	0.0116	0.0346	n/a
Mexico	€	0.0253	0.0071	0.0071	n/a	n/a
Netherlands	€	0.1323	0.0414	0.0414	n/a	n/a
Nigeria	€	0.0428	0.0056	0.0056	0.0622	n/a
Pakistan	€	0.0392	0.0045	0.0045	0.0622	n/a
Peru	€	0.0582	0.0166	0.0166	n/a	n/a
Russia	€	0.0664	0.0331	0.0331	n/a	n/a
Saudi Arabia	€	0.0376	0.0088	0.0088	0.0495	n/a
South Africa	€	0.0314	0.0063	0.0063	0.0166	n/a
Spain	€	0.0509	0.0166	0.0166	n/a	n/a
Turkey	€	0.009	0.0044	0.0044	n/a	n/a
United Arab Emirates	€	0.0415	0.013	0.013	0.0421	n/a
United Kingdom	€	0.0438	0.0182	0.0182	n/a	n/a
North America	€	0.0207	0.0033	0.0033	n/a	n/a
Rest of Africa	€	0.0186	0.0033	0.0033	n/a	n/a
Rest of Asia Pacific	€	0.0606	0.0094	0.0094	n/a	n/a
Rest of Central & Eastern Europe	€	0.0712	0.0175	0.0175	n/a	n/a
Rest of Latin America	€	0.0612	0.0094	0.0094	n/a	n/a
Rest of Middle East	€	0.0282	0.0075	0.0075	n/a	n/a
Rest of Western Europe	€	0.049	0.0142	0.0142	n/a	n/a
Other	€	0.05	0.0064	0.0064	n/a	n/a