Atlas has one plan: $39 a month, with every feature included. On top of that you pay for usage in three areas, and only once you go beyond what the base plan includes. There are no feature tiers, nothing is locked behind a higher plan.
In this article:
The plan
Card title Atlas base plan, price $39 per month, described in the app as:
All features included, only pay more as your business grows
Features included:
License to use Atlas pages
AI store builder
AI product page builder
Bundler upsells & quantity breaks
Cart upsells
There is no higher plan to upgrade to, no cheaper plan with fewer features, and nothing to pre-purchase. Everything Atlas does is available on the base plan from day one.
What is included, and what usage costs
Every feature is included. On top of the $39 you pay only for usage, in three independent categories, and only once you go beyond what the plan includes each billing cycle:
Category | What is measured | Included each cycle |
Atlas Pages | Pages you publish | Up to 10 |
Atlas Bundler | Added revenue from bundle offers, not the total value of orders containing one | Up to $1,000 |
Atlas Cart | Orders placed while your cart drawer is active, with or without an upsell | Up to 250 |
Go beyond an allowance and that category moves to a higher tier with a fixed monthly charge. It is a tier, not a per-unit rate: the eleventh published page and the fifteenth cost the same, because both put you in the same tier.
ℹ️ The three allowances are independent. Exceeding one does not affect the others, so you can be in a higher pages tier while staying in the included tier for bundles and cart orders.
For every tier and its charge, see Atlas usage rates and tiers. For worked examples of a whole bill, see How your Atlas bill is calculated.
Where to see your subscription
Select Subscription in the Atlas menu. The page is titled Subscription, subtitled Manage your subscription and check usage rates, with two tabs:
Tab | What it shows |
| Your plan, what is included, your next billing date, and discount codes |
| Current usage, the dates of the current billing cycle, and the bill so far this cycle |
Both tabs keep the same title, and the back arrow beside it returns you to the dashboard. During a trial, a badge next to the title counts down the days left, for example Trial: 5 days left, and shows Trial: last day on the final day.
How you are billed
Through Shopify. Atlas charges appear on your Shopify bill alongside your Shopify subscription and any other apps, and are paid by whatever payment method you have on file with Shopify.
Your billing cycle is 30 days long, not a calendar month. The first cycle starts when your paid plan starts: the day your free trial ends, or the day you approve the subscription if you have no trial. Each new cycle starts 30 days after the last one, so the date is not the same every month. If your paid plan started on October 12, your next cycles start on November 11, December 11 and January 10. Your plan renews and your usage counters reset at the start of each cycle.
For your exact date, open Subscription. The Plan details tab shows your Next billing date:, and the Usage & billing tab shows the dates of the current cycle next to Your usage for.
⚠️ This is the most common source of confusion about the numbers. Your dashboard shows calendar-month revenue while your usage page shows billing-cycle usage. They will not match, because a 30-day cycle does not line up with calendar months.
What is not part of your Atlas bill
Your Shopify subscription. Separate, paid to Shopify.
Other apps. Separate, even though they appear on the same Shopify bill.
Transaction fees. Shopify's, not Atlas's.
Anything you spend on ads, products or shipping. Atlas has no involvement.
ℹ️ Because Shopify handles the billing, refunds, payment methods and invoices are managed through Shopify. Atlas can help with what you were charged and why, but the payment itself sits with Shopify. See Refunds, disputes and unexpected charges.