What are ingredients?
Ingredients are the reusable elements that define how your video looks, sounds, and feels. With ingredients, you bring in your:
Product
Characters
Logos
Voice
Visual style
Instead of every shot being generated from scratch, ingredients ensure your video looks and feels like a cohesive ad or campaign.
How to use ingredients
You can add ingredients directly in your prompt using @mentions.
Type @ in the prompt box
Select from your saved ingredients
Include them naturally in your idea or script
Example:
A skincare ad featuring @GlowSerum with a clean, minimal look in @SoftStudioStyle, with a confident female narrator
Hypernatural will apply these ingredients across your shots when generating your video.
Why ingredients matter
Without ingredients:
Each shot is generated independently
Your visuals may change from shot to shot
With ingredients:
Your product stays consistent across every shot
Characters remain the same throughout the video
Your visual style feels cohesive and intentional
This is especially important for:
Product ads
UGC-style videos
Brand campaigns
Create ingredients
Before using ingredients, create and save them in your account.
You can also upload a reference image directly when creating a video. It will be used as an ingredient for that video only and won't be saved to your account.
Learn more:
Once saved, they'll be available anytime you type @.
Tips
Use ingredients instead of re-describing things in every prompt
Combine multiple ingredients to guide both content and style
Keep ingredient names simple so they're easy to find with @